1+ months

EMEAR Webex Brand and Communications Manager

Cisco
Feltham, England TW13 4

About the role:

Cisco Webex is growing faster and becoming more innovative than ever. Technology is one of the most exciting sectors to work in and Cisco is the #1 Best Place to Work in the world for the second year in a row (Great Place to Work and Fortune). There couldnt be a better time to become a Cisconian!

In this role you will be working on the brand marketing and communications team for Webex in EMEAR. You will be an integral part of the regional marketing team and the definitive voice on how we position our products, solutions and customer value proposition to market. The successful candidate will be able to build powerful narratives for the brand and engage the market through innovative communications strategy. Major components of the role include defining key messages, creating internal and external speaking opportunities, and developing compelling content that resonates with customers, partners and external stakeholders.

What youll do:

  • Help build the brand and communications function for Cisco Webex across Europe, Middle East, Africa and Russia. Plan and execute the quarterly outcome-based regional communications calendar, including tracking and measuring results.
  • Act as the brand custodian and visual identity (VI) Representative for Webex in EMEAR ensuring all of the content is aligned with the brand identity.
  • Proactively manage the strategic communications plan that identifies key priorities and themes alongside internal PR and AR groups, including managing a proactive media and blog schedule.
  • Work actively alongside the Public Relations team to help develop relationships with key media and industry influencers to help build and increase our regional media coverage.
  • Build regional and country brand narratives that leverage global positioning and apply local relevance. Create plans and content that enable the local PR leads to generate measurable communications outcomes, including traditional media and digital channels.
  • Create and execute communications across in partnership with multiple disciplines and channels, including Analyst Relations, Public Relations, speaker forums, online platforms and, social media, etc.
  • Help write and create thought leadership content, / messaging, executive presentations, blogs, social content for business leaders to enhance their profile within the tech sector and broader industry and strengthen our SOV and advance our brand reputation in the market.
  • Develop and organize our internal publications such as newsletters, releases, email announcements, planned publications, on-line, intranet, video etc.
  • Plan and manage the EMEAR blog content for Webex ensuring that we are aligned with the global content team.
  • Manage the regional sponsorships & product placements for Webex in the region
  • Leading communications at external events and internal strategy meetings to ensure the consistent communication to reach business objectives. Support cross-functionally on logistics, content and strategy on Tier 1 events in the region.

Who youll work with:

You will work with a fun and hard-working marketing team of Cisconians based across EMEA. You will also work closely with sales teams, partner marketing teams and the wider global Collaboration Marketing group.

Who you are:

  • 5+ years of experience in the EMEAR with a strong record of managing both brand and communications in a regionally or globally recognised company. (Client or Agency side)
  • You are a stellar writer with excellent editorial and storytelling skills
  • Experienced in data-driven communications strategy and planning
  • A track record of translating business goals into communications goals, understanding audience perceptions, and crafting integrated communications campaigns in support of the company and region business objectives.
  • Experience in working closely with sales organisations and leadership to deliver on aligned KPIs.
  • Demonstratable understanding of the unique qualities, cultures and business acumen in EMEAR markets.
  • Strong presentation and communication skills
  • Experience in managing and measuring the impact of brand and communications.
  • Experience in giving counsel to senior executives; with the gravitas and credibility to influence senior management
  • You have a sound understanding of SaaS & collaboration technology

Highly desirable:

  • A strong eye for business
  • Fast learner and agile
  • Highly collaborative, able to work across functional teams Background & Experience
  • Entrepreneurial work ethic, sense of urgency and desire to succeed
  • Speak another European Language
  • Ability to travel to company, industry, and event locations if needed

We Are Cisco

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference. Heres how we do it.

We embrace digital, and help our customers implement change in their digital businesses. Some may think were old (30 years strong!) and only about hardware, but were also a software company. And a security company. An AI/Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do you cant put us in a box!

But Digital Transformation is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, we give our egos a break and we give of ourselves (because giving back is built into our DNA.) We take accountability, we take bold steps, and we take difference to heart. Because without diversity of thought and a commitment to equality for all, there is no moving forward.

So, you have colourful hair? Dont care. Tattoos? Show off your ink. Like polka dots? Thats cool. 

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Posted: 2021-01-20 Expires: 2021-03-14

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EMEAR Webex Brand and Communications Manager

Cisco
Feltham, England TW13 4

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