The marketing manager will report to the senior manager and will be responsible for the day-to-day planning and execution of marketing activities and events to achieve business goals.


The role includes working with senior management, bankers, product, investments, finance, internal and external agencies and vendors in addition to other business teams.


**Key Responsibilities:**


Management of all aspects of marketing activity required to support the business including:


**Marketing Planning**


Works with key stakeholders in the market regions to develop localized marketing plans that combine multiple channels to effectively develop our business and build our brand in each market.


**Event Management**

Management and conception through to execution and post event analysis of all Citi Private Bank events within EMEA and globally. Events include sponsorship of large high profile sporting events, investments, large, themed asset management conferences, and investment outlook roadshows.


**Marketing Communications**

Responsible for client marketing materials, franchise marketing brochures and collateral supporting the sales, products and investments teams within EMEA.


**Budget Management & ROI**

Manage the overall annual EMEA marketing budget, allocating funds to each region by following global strategy and direction. Tightly manage budgets, track expenditure and monitor revenues over a 12 month period.


**Client Relationship Management System**

Use the internal CRM systems for client analysis, list management, and as an information tool when managing events and marketing campaigns.


**Vendor Management**

Manage and be the key point of contact to creative agencies, supplying briefs and guidelines to achieve the required look and feel. Manage all suppliers and internal teams used for marketing and events on and off site.


**Sponsorships & Partnerships**

Manage and build key relationships with partners of Citi at our major sponsored events and decide on where to create sponsorship relationships for the Private Bank.


**Digital**

Help drive e-communications and leveraging our inhouse digital assets to expand our LinkedIn profile and build brand & client consideration via SEO.


**Internal Communication**

Responsible for internal communications and announcements for the business to all employees within EMEA, ensuring all key messages are communicated through this medium.


**Advertising**

Review and approve any advertising initiatives within EMEA


**Knowledge/Experience** :


Experience of delivering multi-channel campaigns across the marketing mix


Previous event management experience useful


Ideally with knowledge of the financial services industry


Strong organisational skills with the ability to multi-task with a high attention to detail


Experience of organising and running events would be beneficial


Experience of managing budgets


Ability to work in a complex, multi-site matrix organisation


Ability to multitask and manage large volumes of activity


Excellent communication skills


-------------------------------------------------


**Job Family Group:**


Marketing

-------------------------------------------------


**Job Family:**


In-Business Marketing

------------------------------------------------------


**Time Type:**


Full time

------------------------------------------------------


Citi is an equal opportunity and affirmative action employer.


Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.


Citigroup Inc. and its subsidiaries ("Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review **Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)** .


View the "EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) " poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP\_EEO\_Supplement\_Final\_JRF\_QA\_508c.pdf) .


View the EEO Policy Statement (http://citi.com/citi/diversity/assets/pdf/eeo\_aa\_policy.pdf) .


View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.