Email Marketing Specialist

Looking for a talented, experienced Email Marketing Specialist to take the lead with email marketing and content marketing strategies, using data to engage, nurture, and drive member loyalty. This position is responsible for the execution, optimization, and reporting for all email campaigns and supports content development for use across multiple channels.

Company Summary

General Electric Credit Union has been serving families and communities across the Greater Cincinnati region since 1954. We are a co-operative banking alternative committed to our mission of Improving the Quality of Financial Lives and embrace honesty, accountability, and teamwork in everything we do and every interaction we have with each other and our members.

Responsibilities

Leverages email marketing platform to develop onboarding, lifecycle marketing, trigger-based messages, re-engagement, and automation strategies. Manages email campaigns and calendar from end-to-end.

Demonstrates an understanding of data to identify relevant customer/member segments, oversees list creation, and monitors list hygiene.

Manages member eNewsletter through adoption and re-engagement strategies, regular content development, and reports on key insights.

Analyzes overall email marketing and content performance metrics and provides regular insights and recommendations for improvement.

Supports content marketing initiatives across multiple channels, including blog articles, social media content, website content, etc.

Stays current on CAN-SPAM and GDPR compliance; adheres to industry compliance requirements.

Job Requirements

Bachelors degree in related field plus 3+ years experience; email marketing experience required; marketing automation experience a plus.

Strong understanding of email marketing platforms and deliverability.

Experience making data-driven decisions using email analytics and campaign specific reports.

Exceptional written and oral communication skills; strong grammar skills required.

The ability to manage multiple projects and tight deadlines with a positive, proactive attitude.

Familiar with Adobe Creative Suite, Microsoft 365, and Google Analytics.

Youre A Great Fit If:

Youre a positive team player with the ability and willingness to take on a variety of roles from a strategic contributor thru a tactical implementer.

You thrive in fast-paced environments with a high degree of flexibility and drive.

Youre results-oriented, with a focus on quality and take accountability for your work.

You love to learn and consistently seek ways to improve both personally and professionally.