Less than 1 hour

Email Marketing Specialist

General Electric Credit Union
Blue Ash, OH 45242
Email Marketing Specialist


Company Summary

General Electric Credit Union has been serving families and communities across the Greater Cincinnati region since 1954. We are a co-operative banking alterative committed to our mission of Improving the Quality of Financial Lives and embrace honesty, accountability, and teamwork in everything we do and every interaction we have with each other and our members.


General Summary

We are looking for a talented, experienced Email Marketing Specialist to take the lead with our email marketing strategies, using data to engage, nurture, and drive member loyalty. This position is responsible for the execution, optimization, and reporting for all email campaigns and requires a self-starter and strategic thinker with proven skills in email marketing, content development, and data-driven optimization. The ideal candidate is creative, energetic, and reliable and works well in a fast-paced, high-volume work environment.


Job Responsibilities

  • Creates and manages the email marketing calendar, including: recommending and developing creative and content, executing tests, compiling targeted member lists, scheduling, and deployment.

    • Leverages email marketing platform to develop onboarding, lifecycle marketing, trigger-based messages, and re-engagement strategies.

    • Follows the promotion schedule incorporating branch openings, events, product launches, and more. Communicates email marketing calendar to key internal stakeholders in advance.

    • Works cross-functionally with various team members and departments to execute email campaigns; will be looked at to advise and inform on email marketing best practices.

  • Analyzes and owns email performance metrics (deliverability, opens, clicks, unsubscribes, etc.). Use data and email metrics to provide insight, tell the story of the results each month, and make recommendations for continuous improvement. Creates and maintains dashboards using Excel, PowerPoint, or other software to provide regular executive level insights.

  • Develops a deep knowledge of GECU products and services, the industry, and financial journeys and implements email marketing and content strategies to match target audiences and personas.

  • Drives member eNewsletter through adoption and re-engagement strategies, regular content development, and reports on key insights.

  • Drives email list growth strategies and execution across multiple channels; monitors list hygiene and coordinates with internal teams for list clean-up purposes.

  • Supports the content calendar, developing content to be used across multiple channels, including email marketing efforts. This includes: blog articles, social media content, website content, etc.

  • Evaluates new email approaches, competitive landscape and benchmarking, best practices, and vendor capabilities to identify new opportunities.

  • Stays current on CAN-SPAM and GDPR compliance; works with internal Compliance to get approval for email campaigns prior to their launch.

  • Works with the Brand Manager to ensure all efforts are on-brand, consistent in style, quality, and tone of voice. Must apply excellent copy-editing skills, ensuring proper use of grammar and spelling.


Job Requirements

  • Bachelors degree in related field plus 3+ years experience; email marketing experience required.

  • A demonstrated ability to create compelling messages for target demographics and execute a variety of email strategies such as: onboarding, lifecycle marketing, triggered messages, and re-engagement.

  • Strong understanding of email marketing platforms, email service providers, and deliverability.

  • Experience making data-driven decisions using email analytics and campaign specific reports.

  • Exceptional written and oral communication skills; strong grammar skills required.

  • The ability to manage multiple projects and tight deadlines with a positive, proactive attitude.

  • Knowledge of Adobe Creative Suite, Microsoft 365, and Google Analytics is preferred.


Youre A Great Fit If:

  • Youre a positive team player with the ability and willingness to take on a variety of roles from a strategic contributor thru a tactical implementer.

  • Youre able to set direction, monitor, and report to the status of your initiatives to ensure deliverables on met.

  • You thrive in fast-paced environments with a high degree of flexibility and drive.

  • Youre results-oriented, with a focus on quality and take accountability for your work.

  • You love to learn and consistently seek ways to improve both personally and professionally.

  • You possess professionalism and emotional intelligence.


For consideration, all candidates will be asked to provide an email marketing portfolio of work, as well as 2-3 writing samples (e.g. blog article, website content, social media posts, etc.).


Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally, or informally, either verbally or in writing.  The position description above is intended to describe the general content of this job.  It is not to be construed as an exhaustive statement of essential functions, duties and responsibilities



The requirements listed above are representative of the knowledge, skills, and/or ability required.  Reasonable accommodations can be made to enable individuals with disabilities to perform the essential functions.



Posted: 2020-08-03 Expires: 2020-09-02

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Email Marketing Specialist

General Electric Credit Union
Blue Ash, OH 45242

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