7 days old

Email Marketing Specialist

General Electric Credit Union
Blue Ash, OH 45242

Email Marketing Specialist



 



Do you enjoy cultivating and nurturing a loyal email community?


Can you create beautiful emails that result in impressive open rates?


Are you looking for a stable organization with opportunity to grow?


Are you looking for an organization that prioritizes giving back and supporting local communities?


 


If you answered yes to the above, then you may be the next Email Marketing Specialist in our growing Digital Marketing team! Financial industry experience not required; well teach you everything you need to know.


 


 


Why Youll Love Working Here


 



  • Incredible health, prescription, dental, and vision insurance

  • Dollar for dollar 401K retirement match, up to 10%

  • 11 paid holidays, including your birthday, immediately after hire

  • PTO after 3 months, 2 weeks vacation after one year

  • Community giveback and volunteer opportunities

  • Short- and long-term disability

  • Potential for remote work, after six months

  • Tuition reimbursement and professional development programs

  • Special product offers and rates for team members, including credit cards



 


Job Responsibilities




  • Leverages digital and email marketing platforms and strategies to develop onboarding, lifecycle marketing, trigger-based messages, re-engagement, and automation strategies. Manages email campaigns and calendar from end-to-end.

  • Demonstrates an understanding of data to identify relevant customer/member segments, oversees and monitors list creation.

  • Manages member email newsletter through adoption and re-engagement strategies, regular content development, and reports on key insights.

  • Analyzes overall email marketing and content performance metrics and provides regular insights and recommendations for improvement.

  • Supports content marketing initiatives across multiple channels, including blog articles, social media content, website content, etc.

  • Adheres to and stays current on industry compliance requirements.



 


Job Requirements




  • Bachelors degree in related field and 3+ years experience. Email marketing experience required.

  • Experience making data-driven decisions using email analytics and campaign specific reports.

  • Exceptional written and oral communication skills; strong grammar skills required.

  • The ability to manage multiple projects and tight deadlines with a positive, proactive attitude.




 


For consideration, all candidates will be asked to provide an email marketing portfolio of work, as well as 2-3 writing samples (e.g. blog article, website content, social media posts, etc.).


 



Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally, or informally, either verbally or in writing.  The position description above is intended to describe the general content of this job.  It is not to be construed as an exhaustive statement of essential functions, duties and responsibilities


 


 


The requirements listed above are representative of the knowledge, skills, and/or ability required.  Reasonable accommodations can be made to enable individuals with disabilities to perform the essential functions.


 

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Posted: 2021-04-07 Expires: 2021-05-07

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Email Marketing Specialist

General Electric Credit Union
Blue Ash, OH 45242

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