1+ months

Email Implementation Manager

Queens, NY
  • Primary Location: United States,New York,Long Island City
  • Other Location: United States,Delaware,Wilmington
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 10 % of the Time
  • Job ID: 18034998


Branded Cards North America (N.A.) is the market leader in the credit card industry. With a pre-eminent global brand and distribution, Branded Cards N.A. maintains its leadership position by delivering industry-leading products, advanced services and payment systems that address clients evolving needs.    
Integral to Citi Cards success is the introduction of innovative products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority at Citi Cards N.A., and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic organization.

The Cards Email Channel works with various Cards businesses to deliver email campaigns, providing expertise in email set-up, testing, standards and best practices and carrying out campaign execution.  Key responsibilities include:

  • Partnering with internal teams, specifically - Program Managers (marketing strategy), Marketing Information Management, and Deployment teams to ensure email campaigns, which are often highly complex, are designed and executed flawlessly to meet business goals.
  • Planning and executing ECM Email Marketing Campaigns including setting up multiple programs within a deployment, recommending and refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, and auditing waterfalls produced by the Marketing Information Management team. 
  • Review email creative submissions and confirm conformity to branding guidelines and email best practices. 
  • Apply critical thinking skills to identify and mitigate potential issues to avoid negative impacts to our customers, internal clients and Brand. 
  • Remain extremely focused on detail while managing multiple email campaigns simultaneously. 
  • Ensure quality deliverables are on time.

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.

Citis Mission and Value Propositionexplains what we do and Citi Leadership Standardsexplain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients and the publics trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.

Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.


  • 5+ years of business experience, particularly in campaign management.
  • Bachelors degree required.
  • Ability to understand data and make decisions and recommendations based on analytics; including test design recommendations and waterfall audits.
  • Thinks operationally and strategically; analyzes issues, uses sound judgment, generates new ideas; goes beyond the status quo.
  • Strong communications skills:  listening, presentation and influencing/negotiation skills.
  • Excellent interpersonal and relationship building; requires collaboration and teamwork across organizational boundaries.
  • Intellectual curiosity, logical thinking and the ability to solve problems creatively.
  • Accountability, attention to detail, decisiveness and strong work ethic.
  • Excellent campaign management skills; ability to handle multiple program execution simultaneously and independently.
  • Time management skills and the ability to work efficiently under tight deadlines.
  • An ability to discern creative best practices and an eye for visual media in general.  Experience managing agencies or freelancers in the development of creative; experience with email creative a plus.
  • Ability to understand HTML code.


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Email Implementation Manager

Queens, NY

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Queens, NY

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