1+ months

Director Connectivity Services Marketing

Abbott
Austin, TX 78701

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmia, or irregular heartbeats. 

Lead the team in all things related to Connectivity and our “Digital Health”  with Merlin, Merlin.net, Merlin@Home, Merlin on Demand and our new Merlin programmer. In addition, the leader will need to develop and lead the introduction of services for Apps, reduction of digital costs, sales force enablement platforms, marketing automation, metrics and optimization. This leader will need to partner with internal and external stakeholders to maximize the value of the Merlin platform. This role is a highly visible role and will interact with senior leadership daily.

The leader will need to drive and partner with internal and external resources to set the technical direction of platform investments in innovative new platforms, manage the solution engineering of business-unit digital projects, and participate in the ongoing development and operations of global enterprise analytics products / platforms. These platforms are key to delivering a sustainable and cost-effective analytics and information ecosystem – as well as best-in-class marketing programs - across Abbott's business functions.

WHAT YOU’LL DO

Drives Connectivity strategy for all Merlin assets in conjunction with cross functional partners. Leads within the business unit or related sub-functions.Develop and execute new service strategies to support CRM BU strategy

Thought Leadership:

  • Establishes or evolves services and platforms as appropriate to accelerate adoption and value realization of emerging technologies including service platforms, content analytics, marketing automation, mobile accessibility, and global connectivity platforms
  • Create clear, compelling, data-driven recommendations, POVs and other deliverable that support annual marketing initiatives by using market research and insights from analytics to shape and refine connectivity.
  • Maintain best practice documentation and educates stakeholders on SEO, analytics, and IDT best practices. De-construct competitive best practices in digital/ services marketing, create benchmarks and establish development road maps to capture near-term opportunities and long-term success.
  • Promulgate systems and platforms that enable data-driven content amplification and paid promotion strategies that align with our goals and work closely with the various marketing/ cross BU  stakeholders involved with the implementation and management of those strategies.

    Day-To-Day Duties:

    • Provides support and strategic guidance for the teams within Connectivity/ Merlin/ Services Marketing: marketing analytics, sales enablement systems, instructional design and technology (IDT), platform innovation, and collaborate closely with content strategy, social services, and web teams on continuous improvement and implementation projects.
    • Provides consultation and direction for the development of any digital property including: apps, websites, email, social, campaigns, etc. Build key internal and external partnerships in order to provide digital experience services and solutions that enhance customer experiences, UI, platform design, optimization / efficiency of digital business support, etc.
    • Participate in key project strategy sessions, contributing digital/interactive/new services ideas.
    • Extract value from our data through oversight of data audits, aggregation, enhancements and statistical analysis.
    • Demonstrate exceptional written and verbal communication skills with a noted ability to communicate complex or digital/social / communications concepts to a non-technical audience.
    • Collaborate effectively across the organizational matrix, with colleagues from a range of disciplines including Marketing, MarCom, Education, Sales, IT and others within our business units and corporate organizations.

      Team & Systems Management:

      • Oversee assigned digital team members and contribute to their professional development and growth.
      • Participates in the Abbott Corporate Digital & Social Services Board and supports development of corporate digital content strategy and technology systems
      • Highlights digital issues or obstacles that stand in the way of attaining business objectives
      • Builds strong relationship with third party suppliers; manages vendors that work on our projects and partners with internal resources (i.e. vendor management, etc.) to develop those relationships
      • Drives down Total Cost of Ownership (TCO) by establishing appropriate functionality to avoid silos in the ecosystem and reduces redundant capabilities through rationalization and appropriate enterprise reference architecture standards for all platforms
      • Through the observation of market trends, best practices, and new, establish and cultivate a culture of test and learn, continually identifying new test  ideas with an eye on improving the customer experience across all device types

        EDUCATION AND EXPERIENCE YOU’LL BRING

Categories

Posted: 2020-08-07 Expires: 2020-10-21

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Director Connectivity Services Marketing

Abbott
Austin, TX 78701

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