2 days old

Digital Marketing Specialist

General Electric Credit Union
Blue Ash, OH 45242

Digital Marketing Specialist


 


Looking for a talented, experienced Digital Marketing Specialist to take the lead with email and content marketing strategies, using data to engage, nurture, and drive member loyalty. This position is responsible for the execution, optimization, and reporting for all email campaigns and supports content development.


 


Company Summary



General Electric Credit Union has been serving families and communities across the Greater Cincinnati region since 1954. We are a co-operative banking alterative committed to our mission of Improving the Quality of Financial Lives and embrace honesty, accountability, and teamwork in everything we do and every interaction we have with each other and our members.


 


Responsibilities




  • Leverages email marketing platform to develop onboarding, lifecycle marketing, trigger-based messages, and re-engagement strategies. Manages email campaigns and calendar from end-to-end.

  • Manages member eNewsletter through adoption and re-engagement strategies, regular content development, and reports on key insights.

  • Analyzes overall email marketing and content performance metrics and provides regular insights and recommendations for improvement.

  • Supports content marketing initiatives across multiple channels, including blog articles, social media content, website content, etc.

  • Develops a deep knowledge of GECU products and services, the industry, and financial journeys and implements email marketing and content strategies to match target audiences and personas.

  • Stays current on CAN-SPAM and GDPR compliance; adheres to industry compliance requirements.



 


Job Requirements




  • Bachelors degree in related field plus 3+ years experience; email marketing experience required.

  • Strong understanding of email marketing platforms, email service providers, and deliverability.

  • Experience making data-driven decisions using email analytics and campaign specific reports.

  • Exceptional written and oral communication skills; strong grammar skills required.

  • The ability to manage multiple projects and tight deadlines with a positive, proactive attitude.

  • Knowledge of Adobe Creative Suite, Microsoft 365, and Google Analytics is preferred.



 


Youre A Great Fit If:




  • Youre a positive team player with the ability and willingness to take on a variety of roles from a strategic contributor thru a tactical implementer.

  • You thrive in fast-paced environments with a high degree of flexibility and drive.

  • Youre results-oriented, with a focus on quality and take accountability for your work.

  • You love to learn and consistently seek ways to improve both personally and professionally.



 


For consideration, all candidates will be asked to provide an email marketing portfolio of work, as well as 2-3 writing/content samples (e.g. blog article, website content, social media posts, etc.).


 


EOE

Categories

Posted: 2020-10-21 Expires: 2020-11-20

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Digital Marketing Specialist

General Electric Credit Union
Blue Ash, OH 45242

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