10 days old

Digital Marketing Director

CVS Caremark
Pittsburgh, PA 15222
**Job Description**

As the Director of Digital Marketing for PBM Member Strategy & Engagement you will be responsible for member interactions and improving their engagement across the enterprise to influence and drive behavior, leading to positive health outcomes. Your team will be developing and leading digital adoption and engagement for CVS Caremark Members. You will bring with you a deep understanding of the digital direct marketing strategies, communication channel standard methodologies, PBM/healthcare data driven insights and research, and knowledge of the beneficiary experience.


You will lead a team that is passionate about developing a holistic digital engagement approach for members, during their key PBM life-cycle moments including on-boarding, new diagnosis & corresponding therapy, benefit changes, among others. Additionally you will partner closely with the Enterprise Digital Team who are responsible for the overall digital product strategy, and for building and managing of our digital assets.


SOME OF YOUR KEY RESPONSIBILITIES WILL BE:

- Leading and managing a team focused on driving behavior (change), and improving overall engagement across our assets


- Leading member adoption and use of digital tools, services, and assets; with a targeted, personalized, and nurturing approach


- Supporting digital first / paperless adoption driving enhanced digital value prop, improved CX, while reducing cost of service


- Driving strategy, targeting, execution, and measurement approaches that stem from a member-centric vision


- Acting as the direct liaison with Enterprise Digital; supporting AGILE process


- Driving strategic partnerships supporting digital asset design initiatives


- Collaborating with Enterprise Analytics team to define success and understand and analyze results in a robust teach and learn environment


- Be proficient in understanding new and existing digital products, concepts, and methods, delivered in an agile environment


With this role being of high visibility, your combination of demonstrated B2C strategic marketing proficiency and keen business insight to use analysis for actionable guidance and recommendations around communication and engagement strategy choices will be imperative. You will collaborate with internal & external business leaders and partners to identify ways to improve the overall experience through improved communication performance.


**Required Qualifications**

* 8+ years Digital Marketing experience including ecommerce, direct response, and consumer experience

* Willing and able to travel up to 10%


**Preferred Qualifications**

* Previous leadership of digital transformation and developing breakthrough integrated marketing including experience integrating digital and traditional media channels

* Excellent written and verbal communication skills

* Knowledge of the healthcare industry including PBM, Retail and Specialty pharmacy, payer, provider, or experience in a highly regulated industry

* Proven track record of the ability to work collaboratively with internal and external business partners

* Self-motivated, high capacity individual who can function and win in a fast paced, dynamic environment

* Creative problem solver who can provide mentorship to the team, as well incorporate new insights into plans and act decisively and independently

* Ability to build productive cross-functional relationships at all levels of the organization


**Education**

* Bachelors Degree is required

* Masters Degree is preferred


**Business Overview**

**Its a new day in health care.**


Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nations premier health innovation company. Through our health services, insurance plans and community pharmacists, were pioneering a bold new approach to total health. As a CVS Health colleague, youll be at the center of it all.


We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.


CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf and EEO IS THE LAW SUPPLEMENT at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm . We provide reasonable accommodations to qualified individuals with disabilities. If you require assistance to apply for this job, please contact our Advice and Counsel Reasonable Accommodations team at mailto:AdviceCounsel@cvshealth.com . Please note that we only accept applications for employment via this site.


If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-338-5609 or cvshealthsupport@us.ibm.com . For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352.

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Posted: 2020-02-10 Expires: 2020-03-11

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Digital Marketing Director

CVS Caremark
Pittsburgh, PA 15222

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