15 days old

Digital Lead East Region- Charlotte

U.S. Bank
Charlotte, NC 28230
For the East Regional Markets (Cleveland, Columbus, Cincinnati, Louisville, Nashville), the East Region Digital Lead will be co-located in the Region and will run the East Markets as a digital business to deepen customer relationships and engagement and own and execute the strategic roadmap in a competitive environment to increase digital performance. Collaborating directly with the Regional Executive and partnering across internal teams, the East Region Digital Lead will be responsible for driving human to digital connected strategies that digitize sales and servicing to improve customer centrality for Consumer, Small Business and Wealth customers. Digitization activities will include: + Own digitization KPIs andperformance for Region + Digital funnel performance andoptimization site visits or appointments made digitally, applications, andfunded accounts + Digital presence and rankings SEO,SEM, Yelp, Google + Digital engagement app activationsfrom frontline engagement for both new to bank customers opening accounts andcustomer account servicing + Act as leader for digital-firstvision across Regional leadership forums + Partner with market leadership andmarketing to manage performance of Regional digital traffic and work tooptimize sales including USBank.com, local branch and market pages, localYelp/Google ratings to support target prospecting + Optimize traffic using SEO, SEM andcontinually run A/B testing across local pages + Partner to connect physical anddigital marketing opportunities at a local level + Collaborate with capabilities ownersto optimize customer decisioning, funding and on-boarding + Run Digital Superheroes (formalizedfrontline Digital Advocacy program) across Region to ensure our frontlinecolleagues are having effective interactions with every customer customers tohelp them download the USB app and understand how its features help them savetime in their daily lives + Partner with our launch readinessteams to ensure frontline colleagues are knowledgeable and can talk tocustomers about our new digital features + Own feedback loop between thefrontline and digital teams to continually improve our digital customerexperiences. This is no business as usual role. To succeed, we need someone who is a high energy business transformer that understands digital transformation and how eCommerce experiences are changing how customers shop and purchase. This is a great opportunity to bring brilliant digital experiences to our customers and helping ensure U.S. Bank is central to our customers wherever they go. **Qualifications:** Basic Qualifications - Bachelor's degree, or equivalent work experience. MBA or equivalent work experience preferred. Preferred Skills/Experience - Located in one of the Regional markets - 7 years of Digital / eCommerce experience with preference from hospitality and retail industries - Proven business transformer with strong interpersonal skills to work effectively across teams and influence decision makers - Strong understanding of digital capabilities (specifically mobile apps) and how they benefit customers - Digital sales optimization across online and mobile including funnel management, testing for .com pages creative, approval process and funding optimization - Ownership of KPI dashboard development and performance reporting - Experience leading change in an Agile environment - Significant digital development or design experience with product/project management - Experience launching digital capabilities to frontline colleagues - Excellent tactical implementation, planning/forecasting and analytical skills with the business understanding of how digital activity flows through to key performance indicators - Digital promotion including SEO, SEM, social marketing, digital optimization - Experience with Geo and local marketing - Strong ability to analyze frontline and customer behavior and support employee knowledge - Demonstrated ability to identify opportunities and build business cases for taking action - Excellent verbal, written and presentation skills Excel and PowerPoint skills required - Branch or physical store (e.g. hospitality or retail) experience **Job:** Product Management **Primary Location:** North Carolina-NC-Charlotte **Shift:** 1st - Daytime **Average Hours Per Week:** 40 **Requisition ID:** 190015603 U.S. Bank is an Equal Opportunity Employer committed to creating a diverse workforce. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

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Posted: 2019-10-31 Expires: 2019-11-30

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Digital Lead East Region- Charlotte

U.S. Bank
Charlotte, NC 28230

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