Consultant-National Market Research

Kaiser Permanente

Rockville, MD 20852
  • Marketing
  • Sales / Business Development
Kaiser Permanente

Job Details

Responsible for driving voice of the customer into KP (external and internal voice). Look into how to do a better job of retaining existing employers/members and how to do a better job of attracting new employers/member groups. Provides support for the Health Plan & Medical Groups in terms of monitoring performance and providing new insights into customer needs. Focus areas include: Market position, Product Development, Brand position, Advertising evaluation, service performance/customer satisfaction, Sales & Marketing performance. Provide research support to Senior Leadership to help guide strategic & tactical decisions.


  • Market research design for both qualitative and quantitative projects

  • Experience in multiple regression, correlation, and cross tabulation essential to be successful in the role

  • Focus group moderation and in-depth interview experience

  • Experience in Discreet Choice Modeling and Human Centered Design  

    Essential Functions:

    - Perform in-depth, high level analyses on selected research projects.
    - Participate in and design more complex market research projects.
    - Design an analysis plan to address key business issues.
    - Effectively communicate market research findings.
    - Identify new methodologies and trends in market research and their application.
    - Develop and evaluate RFP's from vendors and support the selection of vendors.
    - Manage day to day issues with NMR vendors.
    - Perform moderate to complex data analysis and manages & constructs databases (running cross tab analysis, significance testing, etc).
    - Sort through alternative hypotheses & causal factors.

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