20 days old

Content Marketing Manager

Yelp
San Francisco, CA 94102
  • Job Code
    794499f8-b361-4710-a8e3-0baa08c8e902
  • Jobs Rated
    th

Yelp is looking for a stellar content creatoralso known as a writerfor our burgeoning B2B content marketing team. The ideal candidate thinks like a marketer and acts like a journalist. He/she/they also believes that the best B2B marketing is really all about H2H (human to human). Does this sound like you? Read on....

As the first dedicated writer on the B2B content team, youll work with other Yelpers to develop content that makes more meaningful connections with business owners. Our goal: to show Yelps commitment to businesses by providing resources to help them promote themselves and grow. Well focus on how to use Yelp effectively of course, but well also offer general best practices for marketing and promoting local businesses of all types, from restaurants and nightclubs to plumbers and landscapers.

This is a unique opportunity to join a rapidly growing marketing organization, contribute to Yelps growth, and help local businesses succeed.

Where You Come In:

  • Research, write, and edit posts to drive SEO traffic to the Yelp business blog 
  • Research, write, and edit other types of content to inspire and build trust with the business owner audience, including: educational articles, guides, and customer stories
  • Interview internal and external subject matter experts as needed in the course of reporting and writing stories 
  • Collaborate with colleagues in marketing, product, customer success, and sales as well as external resourcesincluding customers, partners, freelancers, and vendorsto create and distribute content 
  • Work with teams that request content to understand their goals for the project, identify a concept, and ultimately create content that will achieve those goals, appeal to the defined audience, and stay true to the Yelp brand
  • Help implement, manage, and maintain all the behind-the-scenes guides, systems, and processes that keep us running like a well-oiled machine: editorial calendars, content audits, style guides, analytics, etc.
  • Serve as an editor for content contributors around the organization and other members of the content team
  • Foster a culture of creative excellence; explain the thinking behind writing/editing decisions and share best practices with other writers and non-writers

What it Takes to Succeed:

  • 8 years of professional writing experience, preferably a mix of journalism and marketing
  • 3 years of experience in marketing or a business editorial environment
  • Strong editing, proofreading, and storytelling skills
  • A demonstrated ability to turn ideas into compelling content that drives organic traffic 
  • The ability to flexibly adapt your writing styleand edit others writingto fit with Yelp's voice and tone 
  • Project management skills and experience working successfully with cross-functional teams (other marketers, communications, product, sales, and others)
  • Bachelors degree in communications, journalism, or marketing is preferred
  • Experience in B2B marketing required; experience with local small and medium-sized business segment preferred
  • Experience with Google Analytics, HTML, and/or WordPress (or a similar CMS) is a huge plus 
  • An enormous amount of empathy and humanity, with a deep understanding of how words make people feel
  • A healthy respect for deadlines: the ability to prioritize progress over perfection and the drive to see projects through to completion
  • Excitement for all aspects of content development: idea generation, research, writing, gathering input and buy in, editing, collaborating with designers, and the ultimate thrill: clicking publish and seeing your work in the wild
Please submit a resume, portfolio, and brief cover letter that tells us why wed be crazy not to hire you

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include Playing Well With Others and Authenticity.

Were proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.

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Jobs Rated Reports for Marketing Manager

Posted: 2019-10-31 Expires: 2019-12-12

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Content Marketing Manager

Yelp
San Francisco, CA 94102

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