15 days old

Communications Specialist – Insights

Walt Disney Studios
Burbank, CA 91502

Communications Specialist Insights

Job ID 714557BR Location Burbank, California, United States Business Parks, Experiences and Products Date posted Oct. 30, 2019

Job Summary:

The Communications Specialist Insights plays a critical role in identifying important business issues, industry news, and recapping campaign metrics for Disneys Parks, Experiences & Products (DPEP) segment, which includes The Walt Disney Companys global theme parks and resorts, cruise line, Walt Disney Imagineering, and consumer products businesses. The role will be responsible for real-time analysis and monitoring of global traditional and digital media, providing stakeholders with actionable intelligence. The role is part of the global the DPEP Communications Analytics and Insights team and will be based in Glendale, Calif.

Responsibilities:

  • Provides real-time media monitoring, analysis, and research support, across traditional and digital media platforms, for global stakeholders within DPEP.
  • Delivers ad-hoc cross-platform reports and insights quickly to assist stakeholders with time sensitive business decisions and issues management/crisis response.
  • Quickly synthesizes information from a variety of sources to identify communication risks and opportunities and make recommendations that contribute to the development of effective public affairs strategies.
  • Creates timely reports for flagship campaigns across all key performance metrics, with analysis of sentiment, key themes, relative importance based on reach and message pull-through.
  • Proactively identifies and actively monitors trends relevant to the Disney parks and consumer products business and communicate findings/recommendations to key leaders.
  • Serves as a consultant and resource to sites around the globe on monitoring activities.
  • Researches, analyzes, benchmarks, provides recommendations and implements a best in class media monitoring function within DPEP.
  • Brings proficiency in media analytics and research tools such as: Netbase, CrimsonHexagon, Critical Mention, TVEyes, Dataminr, Cision and Factiva.

Basic Qualifications:

  • Minimum of 2 years of media analytics and research experience working with global brands or agency experience.
  • Strong project management skills.
  • Ability to work independently, manage competing priorities and several time-sensitive projects at once in a fast-paced environment with minimal direction.
  • Must possess a positive/can-do attitude and be able to multi-task and prioritize in a deadline-driven, fast-paced environment.
  • Proven ability to lead and motivate a high-performing team
  • Proven ability to maintain confidentiality of sensitive information.
  • Ability to have flexible work schedule to accommodate extended operational hours necessary for supporting global clients in Europe and Asia.
  • Excellent knowledge and understanding of digital metrics and the wider digital industry.
  • Excellent communication and presentation skills with the ability to demonstrate subject matter authority and expertise.

Preferred Qualifications:

  • Proficiency with advanced boolean query building.
  • Previous experience working in the Travel and Leisure, Entertainment and/or Consumer Goods Industry.
  • Bi-lingual abilities.

Required Education

  • Bachelors degree in a related field.

About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disneys iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disneys global consumer products operations include the worlds leading licensing business across toys, apparel, home goods, digital games and apps; the worlds largest childrens publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disneys stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Walt Disney Parks and Resorts U.S., Inc., which is part of a business segment we call Parks, Experiences and Products.

Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Categories

Posted: 2019-10-31 Expires: 2019-12-12

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Communications Specialist – Insights

Walt Disney Studios
Burbank, CA 91502

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