1+ months
2018-03-152018-07-20

Brand Manager

Abbott
Alameda, CA

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

Senior Product Manager, Consumer Marketing

Description:

At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.

Primary Function/Goals/Objectives:

The Senior Product Manager will serve as the Consumer Marketing Launch Lead for Freestyle in the U.S. and drive disruptive transformation in the Glucose Monitoring market.  The SPM will generate consumer demand for new product by executing strategies and plans that drive Awareness, Engagement, and Trial.  The SPM will:

  • Assist in developing Consumer marketing strategies for product launch
  • Understand Consumer insights deeply and turn Consumer insights into actionable strategies, plans and messaging
  • Develop and execute integrated marketing plans and tactics including paid media, promotions and patient education
  • Manage multiple agencies seamlessly ensuring integration while inspiring agency teams to deliver outstanding Creative
  • Lead cross-functional teams on key Marketing programs to drive executional excellence
  • Manage, Track and Analyze KPIs and recommend optimizations
  • Serve as product expert and stays up to date on market and competitive activity
  • Assist in building the Freestyle Brand
  • Reports directly to Consumer Marketing Manager

    Major Responsibilities:

    • Collaborate with Market Research to capture Consumer Insights
    • Assist in developing Creative Campaign and messaging
    • Develop tactical plans and lead team to execute on time and with excellence
    • Anticipate and identify problems and develop solutions using creativity and innovation
    • Manage brand product forecasting
    • Manage Consumer Marketing budget ensuring plans are executed within budget

      Education:

      Bachelor’s Degree with at least 4 years’ experience, with at least two years’ experience in marketing or product management, or MBA with 3 years of related experience.  Experience in Medical Device or Healthcare Industry is highly preferred. 
      Job Family: Product Management
      Division: ADC Diabetes Care
      Travel: Yes, 20 % of the Time
      Medical Surveillance: Not Applicable
      Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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Brand Manager

Abbott
Alameda, CA

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Abbott
Alameda, CA
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