Less than 1 hour

Public Relations AE Digital Influencers

New Orleans, LA 70130

A PETERMAYER Public Relations Account Executive - Digital Influencers performs the following tasks:

  • Develops and implements digital influencer-focused initiatives and programs to support overall client public relations objectives

  • Designs digital influencer campaigns to support traditional media relations and public relations plans. This includes, but is not limited to:

    • Researching and identifying key digital influencers to fit client objectives

    • Building and maintaining relationships with digital influencers

    • Managing partnerships between the client and digital influencers, including managing contracts, negotiating compensation, and overseeing the creation and distribution of content

    • Working with the client and digital influencers to identify creative content ideas that are both true to influencer platforms and client objectives

  • Supports traditional media relations efforts of overall client PR campaigns, including but not limited to:

    • Establishing and maintaining relationships with appropriate local, regional and national level media outlets pertinent to agency and client objectives with added emphasis on digital influencers

    • Building and managing media databases, creating and distributing pitches and press materials, and tracking results of all media and influencer outreach

    • Staffing and executing client-related functions, press trips, news conferences, special events, etc.

  • Creates detailed client reports in various formats

  • Maintains professional client communication and relationships

  • Participates in new business pitches

  • Manages cost estimates and expenses related to servicing accounts


What It Takes 

The Public Relations Account Executive - Digital Influencers position requires the following:

  • Bachelors degree, preferably in Communications, Public Relations, Journalism, or related major

  • Four years of experience in /public relations in an agency, corporate public relations department or equivalent combination of agency and PR-related experience

  • Solid knowledge of public relations, paid influencer campaign and social media principles and practices

  • Strong written and oral communication skills

  • The desire to achieve, grow, and go above and beyond the ordinary


Your Department in the PETERMAYER Cosmos

The Public Relations team as a whole has the following accountability:

  • Works to ensure public relations and digital influencer programs contribute to achieving client marketing objectives, resulting in profit for the agency and strong and lasting client/agency relationships


What We Value in Our Universe 

Our Agencys Guiding Principles are as follows:

  • We exist to help our clients achieve their marketing objectives

  • Working as partners, we produce smart, creative solutions based on the principles of strategic marketing

  • We quantify and measure our success based on the achievement of our partners objectives

  • Integrity prevails in every facet of our business

  • We will have a little fun along the way

PETERMAYER is an Equal Opportunity Employer.





Posted: 2020-08-03 Expires: 2020-09-02

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Public Relations AE Digital Influencers

New Orleans, LA 70130

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