26 days old

903215 Senior Marketing Coord

Penn Medicine
Philadelphia, PA 19104
Penn Medicine's Marketing area is looking for a Senior Marketing CoordinatorJob Summary:Under limited supervision of the Senior Director of Strategic Marketing Services and Marketing Manager, develop and implement marketing activities related to a service line. Maintain collaborative working relationships with members of the service line administration and physician leadership and work with the Director of Marketing on developing and executing strategic marketing plans. Project management to include working directly with internal staff, vendors and managing budget. Accountabilities:¢\tIn collaboration with the Senior Director and Marketing Manager, work with representatives in all entities from clinical/medical/surgical departments and administration to develop, plan and implement and evaluate marketing plans and initiatives. ¢\tIndependently and with the Director or Manager, meet with service line administration and physician leaders to discuss growth objectives and marketing needs for priority programs.¢\tIn collaboration with the Director or Manager, develop strategic marketing plan for service lines and independently develop strategic marketing plans for programs within assigned service lines.¢\tIn collaboration with the Director, develop and manage and track budgets for service line programs and projects.¢\tConduct market analysis utilizing quantitative and qualitative marketing information to guide the development of differentiated programs, insightful marketing strategies and targeted tactics.¢\tIn collaboration with the Manager, develop and guide physician liaison outreach strategies by identifying opportunities for new referral relationships or optimize existing referral relationships through analysis of all existing referral trends both internal and external.¢\tIndependently review strategic components of the marketing plan with service line leadership.¢\tCommunicate with client about progress of marketing plan development and implementation throughout all phases of the project.¢\tIndependently lead collaborative multi-client service team consisting of all areas of marketing including market research, web, physician liaisons, design group to implement approved marketing projects - incorporate PR, SDS, and Development, when appropriate.¢\tAnalyze and report on campaign results including ROI to evaluate the success of the initiative and guide future efforts.¢\tEnsure that services offered to internal administrators and physician groups are supportive, provide value-added service, and are cost effective.¢\tWith limited supervision, determine programmatic goals and objectives by: ¢ Identifying target audiences; ¢ Creating strategies designed to achieve goals; ¢ Developing and managing budgets for plan and projects; ¢ Determining the impediments to good service/care (that marketing cannot resolve); ¢ Designing strategic marketing plan, implementing plan, evaluating results;¢\tAct as liaison between clinical departments, Penn Medicine and Marketing Department and involve other necessary health system services in planning process, including but not limited to Strategic Decision Support, Public Affairs, Development, CME and Managed Care.¢\tWith limited supervision, strategize with appropriate administrators, chairs, and physicians to manage, develop and implement marketing communications tactics.¢\tServe as a liaison to external agencies for media, creative, development and production.¢\tCoordinate, edit and proofread all assigned projects, including but not limited to, advertisements, newsletters, brochures, directories, informational sheets, digital campaigns or web content.¢\tCoordinate direct mail and CRM projects, working directly with vendors to determine costs, deadline and delivery.¢\tWork with photographers, videographers, freelancers, illustrators, in coordinating with Creative Services and web services.¢\tCoordinate special events such as seminars, conferences and retreats, as necessary.¢\tTrack all budgets and complete variance reports, if necessary; submit and track all invoices related to budget.¢\tServe on task forces and committees, as necessary.¢\tAssist in the development of quarterly reports on marketing.¢\tMaintain awareness of new developments nationally and regionally and new health care trends that affect service line and industry.¢\tPerforms duties in accordance with Penn Medicine and entity values, policies, and procedures¢\tOther duties as assigned to support the unit, department, entity, and health system organization

Minimum Education & Experience Required:\n•\tBachelor’s degree required, preferably in Marketing, Business, Communications, Sciences, or English\n•\tMaster’s degree preferred\n•\t7+ years of marketing experience required\n•\tExperience in project management and account/client management with senior leadership required\nMarketing experience in healthcare or a healthcare-related field (e.g. pharmaceuticals, healthcare insurance, etc.) preferred\n\nSkill Required:\n•\tAbility to use Microsoft tools (PowerPoint, Excel, and Access)\n•\tKnowledge of marketing disciplines and practices required\n•\tAdvanced analytical skills including proficiency with large data sets required\n•\tBudget management experience required \n•\tExcellent presentation, verbal and written communication skills

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Posted: 2019-10-18 Expires: 2019-11-17

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903215 Senior Marketing Coord

Penn Medicine
Philadelphia, PA 19104

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