Are you an avid Facebook and Twitter user? Enjoy persuading friends and family members to get involved in social media? If you answered "yes" and write well, you may want to consider a career in social media management.
According to Mark Story, author of the recently published book "Starting Your Career as a Social Media Manager," a dramatic increase in social media use by private companies, non-profits, and professional associations has fueled a growing demand for social media managers.
"First people learned how to use social media for personal reasons. Now businesses are learning how they can use social media to make money by increasing awareness of their services and products and by creating online communities of their fans," explained Story, former director of new media at the U.S. Securities and Exchange Commission (SEC) and an educator who designed and teaches courses on social media at Georgetown University and the University of Maryland University College.
Incorporating insights both from his own career and those of other successful social media management practitioners, Story's book is a user-friendly "how to" guide that can help social media enthusiasts determine whether or not they possess the skills and sales and marketing acumen needed to be effective social media managers.