Helps governmental bodies, businesses and individuals maintain a positive image with the public.
PR/communications professionals get knocked like this too often. You say "we wouldn't need these" but you'd be surprised to find out how many smart, senior level people just truly don't know what to say or how to say it in the right way - whether it's good or bad news they have to tell. Not everyone is a communicator, and people need our help. Comms professionals are needed to help get information out in the right way. Most of the time, this job is done well - and that's why you don't hear about it, because the communication is seamless. Only when things go awry is when a "bad" comms job is noticed and unfortunately those misfires are what get talked about. Sadly, the PR profession gets a lot of flak about just being spin doctors for bad news, but it's so much more than that, and you'd be surprised how many times you've likely been positively affected by strategic, well thought out communication.
Many aren't dishonest, they're just overly-focused on their own company or organization, and need an ambassator (and sometimes, a translator). Fortunately the salary is usually way more than $54K unless a comms strategist is a newbie in an agency or similar position.
If they were all just honest in the first place we wouldn't need these!
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