18 days old
2017-11-282017-12-28

VP Marketing, Ultrasound

Siemens
Malvern, PA 19355
**VP Marketing, Ultrasound**







Locations:Malvern, Pennsylvania







Job Family: Strategy







Apply







English (US)







**Job Description**







**Division:** Siemens Healthineers



**Business Unit:** Business Administration



**Requisition Number:** 219082



**Primary Location:** United States-Pennsylvania-Malvern



**Assignment Category:** Full-time regular



**Experience Level:** Senior level



**Education Required Level:** Bachelor's Degree



**Travel Required:** 40%







**Division Description:**







Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.







With 45,000 employees Siemens Healthineers is one of the worlds largest suppliers of technology to the healthcare industry and a leader in medical imaging, laboratory diagnostics and healthcare IT. All supported by a comprehensive portfolio of clinical consulting, training, and services available across the globe and tailored to customers needs. So that more people can have a life that is longer, richer, and more filled with happiness.







**Job Description:**







The Vice President, Marketing will have a span of control of approx 5 direct reports and a team of 12; managing commercial components such as marketing, business development sales training and customer education.







The role will oversee a manager and team of education specialists and scientists who are preparing customer education workshops and collaborating with our KOLs. The VP will provide insight and leadership to customer education and sales training.







For the marketing component, the role leads the downstream strategic clinical segment marketing and marketing communications teams. Drives the establishment, execution of and reporting against Go-To-Market strategies across the entire portfolio for the country. Leads the demand generation strategy, execution and performance tracking as well as new product definition and business planning within Clinical Products and in conjunction with the global Business Unit. Leads definition and completion of the most complex projects, selects sources and monitors results.







This role leads the development of business plans, product positioning in the marketplace, and product and campaign performance reporting in the USA. Designs structured product marketing plans from broad concepts and business strategies. Leads market research, monitors competitive activity and identifies customer needs. Manages the relationship and interaction with the market analysts.







**Responsibilities**







+ Manages a team who develops the Customer Education Workshops, demos, and works closely with our KOLs.



+ Leads the downstream strategic clinical segment marketing and marketing communications teams.



+ Drives the establishment, execution of and reporting against Go-To-Market strategies across the entire portfolio for the country



+ Lead demand generation strategy, execution and performance tracking



+ Lead new product definition and business planning within CX and in conjunction with the global Business Unit



+ Lead definition and completion of the most complex projects



+ Selects sources and monitors business results



+ Lead development of business plans, product positioning in the marketplace



+ Lead product and campaign performance reporting in the USA



+ Design structured product marketing plans from broad concepts and business strategies



+ Lead market research, monitor competitive activity and identify customer needs



+ Manage the relationship and interaction with market analysts







**Required Knowledge/Skills, Education, and Experience**







+ BS/BA in related discipline, or advanced degree, formal business qualifications an advantage



+ Demonstrates and applies advanced knowledge of concepts, practices, and procedures for managing complex marketing projects



+ Excellent knowledge of the medical device market and the healthcare environmental changes.



+ Demonstrates full understanding and application of management approaches for work direction, motivation, and performance management.



+ Typically 15+ years of successful experience in medical device sales and marketing



+ Typically experienced managing multiple exempt-level employees and/or other managers.



+ Demonstrates significant knowledge of organizations business practices and issues faced to the successful completion of complex assignments and problem resolution



+ Objection handling and conflict resolution skills



+ Excellent written, presentation and oral communication skills



+ Strong intra-organizational and external contacts, including within function, domestic, global business unit, external vendors and key customers.



+ Good understanding of capital equipment sales process



+ Strong business acumen, analytical and strategic thinking required



+ Capacity to manage cross functional initiatives



+ Relentless customer focus



+ Must be able to travel 40% or more as required







**Preferred Knowledge/Skills, Education, and Experience**







+ Advanced understanding of ultrasound technology



+ 5+ yrs marketing experience in healthcare business



+ MBA or Masters in a related field







**Equal Employment Opportunity Statement**



Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.







**EEO is the Law**



Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .







**Pay Transparency Non-Discrimination Provision**



Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .

Categories

  • Engineering
  • Management
  • Financial Services
  • Legal
  • Marketing
  • Healthcare
  • Sales / Business Development

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VP Marketing, Ultrasound

Siemens
Malvern, PA 19355

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Siemens
Malvern, PA
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