12 days old
2018-01-052018-02-04

VP, Global Integrated Marketing

MetLife
New York, NY
**Job Location:** New York, NY







**Role Value Proposition** :







MetLife is transforming into a more focused, nimble and customer-driven company with the ambition to lead the industry in delivering value to customers and shareholders. A world class marketing function is one growth engine critical to achieving this ambition. To help drive our business goals, Global Brand and Marketing is also undergoing a transformation creating an opportunity for an experienced, dynamic leader to join the team as VP, Global Integrated Marketing.







This is a science-driven role for a senior marketer with deep expertise in helping brands generate measurable improvements in the efficacy of their integrated marketing campaigns. This individual will have a proven track record in his or her ability to drive the bottom line through increased sales, lower CPAs, better spending efficiencies and improved marketing ROI. In doing so, this expert will help MetLifes local in-country marketing teams execute a rigorous approach to driving targeted prospects through the purchase funnel and codify these funnel marketing best practices. The ideal candidate has a quantitative inclination and employs a fact/data-driven approach to iterative optimization of our go-to-market execution of campaigns.







As one of the key enablers of MetLifes marketing transformation and competitive advantage, the successful candidate will demonstrate the ability to:







+ Activate MetLifes global brand (i.e., past experience launching creative campaigns)



+ Design and implement marketing experiments to gauge and improve the efficacy of various tactics



+ Establish KPIs for success at each stage of the purchase funnel and conversion between stages



+ Look across the companys businesses and stakeholders to truly integrate our marketing efforts around both the consumer and the value proposition



+ Purposefully understand our target consumers and their motivations at each stage of the purchase funnel to convert a sustainable stream of shoppers into buyers and loyal advocates







Reporting directly to the SVP, Global Integrated Marketing, this person will join a team of 5 charged with co-creating world-class integrated campaigns in MetLifes 40+ geographic markets and across all Business Units. To be successful, this seasoned internationalist must motivate a network of internal colleagues, senior MetLife leaders from all functions, and external partners (e.g. advertising, digital, media agencies). The VP, Global Integrated Marketing, will work closely with peers on the global team (Customer Experience & Design, Global Marketing Strategy, and Marketing Sciences) to implement and track our activities at each stage of the purchase funnel to measure and maximize impact from awareness through purchase.







The VP, Global Integrated Marketing, role is an exciting opportunity to be part of a strategic and evolving team at the center of enterprise transformation. The role is based in New York and will require some international travel (approx. 15-20%).







**Key Responsibilities:**







+ Consult as a strategic resource to country-level marketing and business leaders to plan and execute analytics-informed integrated marketing campaigns with particular focus on key global markets including: Chile, China, Japan, Korea, Mexico, UAE, and the US



+ Localize global frameworks and processes for the development of integrated marketing campaigns, including:



+ Translation of business objectives into marketing objectives and marketing plans



+ Analysis of effectiveness and opportunities within and between each part of the purchase funnel to generate and help drive execution of strategic plans



+ Engagement planning



+ Media planning/optimization



+ KPI setting and measurement



+ ROI modeling



+ Manage marketing & communications agency partners



+ Anticipate challenges by leveraging deep personal experience in working across disciplines, organizational siloes and seniority levels within complex organizations



+ Serve as a key leader of the Global Integrated Marketing best practice community.







**Essential Business Experience and Technical Skills:**







+ 12+ years of global consumer marketing with broad experience and measurable achievements in brand management, brand promotion and integrated campaign development



+ Sound creative judgement demonstrated through superior activations of global brand(s)



+ Demonstrated effectiveness in international roles; cultural agility



+ High organizational intelligence; ability to operate and influence within a complex, matrixed environment



+ Comfortable operating independently as well as highly skilled in coordinating cross-functional team work



+ Disciplined and rigorous analytical marketing expertise across all product life stages for global brands; FMCG training and experience ideal



+ High EQ and servant leadership temperament



+ Excellent communication skills; powerful and simple writing and verbal style across all forms of communication to diverse audiences, including email, case studies, intranet sites, videos, conference calls and presentations



+ Spanish, Portuguese, Japanese, Korean, and/or Mandarin, a plus



+ MBA or relevant advanced degree preferred







**Leadership Competencies:**







+ **Thinks Strategically** Sets direction aligned to the companys strategy, applying external and global perspective to meet local and global needs.







+ **Motivates People** Gains people commitment to achieve business objectives through clear communication of the companys vision and flexing leadership styles to inspire high performance.



+ **Creates Partnerships** Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.



+ **Seizes Opportunity** Seeks new opportunities and ways to create balanced business growth while improving operational capabilities.



+ **Grows Talent** Inclusively and pro-actively develops talent, empowers individuals and manages diverse teams to drive engagement and performance.



+ **Models our Values** Creates a culture that promotes the companys values and standards through role modeling, accountability and ownership of decisions.



+ **Focuses on Customers** Promotes customer centricity and ensures focus on creating great customer experiences to achieve competitive advantage.



+ **Drives Results** Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.







**Key Relationships** :







+ **Reports to:** SVP, Global Integrated Marketing



+ **Direct reports/team** : 1-2 direct reports; matrixed team of ~25



+ **Key Stakeholders** : Customer Experience & Design, Global Marketing Strategy, Marketing Science, Marketing Operations, Regional Marketing CMOs & teams







**MetLife:**







MetLife, through its subsidiaries and affiliates, is one of the worlds leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world.







Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. We are one of the largest institutional investors in the U.S. with more than $500 billion in managed assets as of December 31, 2016. We are ranked #42 on the Fortune 500 list for 2017. In 2017, we were named to the Dow Jones Sustainability Index (DJSI) for the second year in a row. DJSI is a global index to track the leading sustainability-driven companies.







While we have tremendous respect for the past, we are a company firmly focused on the future. To adapt to a changing world, we are undergoing one of the most dramatic transformations in our history to reinvent how we do business so we can thrive in any environment. We are moving away from a traditional product-development model to one driven by customer insights. We are challenging historical norms by humanizing our industry and designing every customer experience to reflect the modern company were becoming. Our goal in everything we do is to offer customers truly differentiated value propositions that allow us to establish clear competitive advantages. We pride ourselves on being a trusted partner to our customers as they navigate lifes twists and turns.







At the center of our business strategy is a commitment to One MetLife collaborating, sharing best practices, and recruiting, developing and retaining the best talent in the industry. We live by our values: Put Customers First, Be the Best, Make Things Easier, and Succeed Together. They guide how we operate every day.







**Global Brand & Marketing**







Marketing sits at the heart of the new MetLife enterprise strategy. As such, the role of brand and marketing is evolving from an effective support function to an inspired, dynamic force that will drive strategic, customer-led growth. The mandate is to elevate MetLife through a world-class, consumer-led marketing function that creates differentiated customer strategies and delivers against them with excellence.







Our goal is to transform MetLife into a beloved and authentic brand on a world-class scale-- one that is bought rather than sold with a philosophy and practice of customer-first in everything the company does, thereby creating and cultivating long lasting relationships.







MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.







MetLife maintains a drug-free workplace.







**For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.**

Categories

  • Arts / Entertainment / Media
  • Management
  • Financial Services
  • Legal
  • Marketing

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VP, Global Integrated Marketing

MetLife
New York, NY

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New York, NY
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