21 days old
2018-02-022018-03-04

Sr Mktg Cons,Digital Analytics

MetLife
New York, NY
**Job Location:** United States : New York : NY







A Candidate has been identified for this position







**Role Value Proposition:**







As part of MetLifes Global Marketing organization you will belong to a smart, passionate and dedicated team that leverages some of the best technologies and practices in the business. You will work in a group with the culture of a start-up but the stability of a 149 year-old company to uncover actionable insights upon which the organization can build informed strategic plans and make day-to-day operational choices.







The Marketing Analyst will build relationships with MetLife lines-of-business, vendors and media/consulting agencies, identify business goals and develop strategies of translating those into Key Performance Indicators (KPIs). Create and execute digital analytics measurement plans that play a key role in enhancing MetLifes customer experience and performance of online and offline marketing programs. You will investigate customer behavior, attribute revenue, assess business impact and socialize your findings for the betterment of the organization.







**Key Responsibilities:**







+ Support Director and Manager , Digital Analytics to execute analytics planning, implementation, reporting and insights across brand initiatives in the US



+ Collaborate with LOB stakeholders and technical constituents to determine requirements to measure testing of hypotheses



+ Drive data collection methodologies, automation and processes to support needs for online campaigns, website / portal behavior, and conversion funnel performance



+ Collect, analyze data for its use to and drive actionable and clear recommendations to the Business



+ Provide easy to understand marketing insights and consultation that translate into practical, actionable recommendations across multiple marketing channels:



+ Paid and organic search



+ Acquisition and CRM email



+ Social media & influencers



+ Content marketing



+ Display and digital remarketing



+ TV, print, phone and direct mail







**Essential Business Experience and Technical Skills:**







+ Determine and share the correlation between online and offline data sources to provide behavioral insights



+ Assist in the assessment and refinement of digital analytics strategic direction including governance and enhanced use of measurement tools



+ Optimize and scale analytic, IT and data ecosystem linkage, including tag management, within the MetLife enterprise model



+ Manage relationships with digital analytics vendors such as Google, Adobe and ClickTale







Required:







+ Masters degree in quantitative and/or business field



+ 3+ years of experience in data/ digital analytics, monitoring business performance results and creating recommendations to make key business decisions



+ Fluency in using industry standard reporting tools such as Google Analytics, DoubleClick platforms, Adobe Analytics, Excel, SAS, R, SQL, BrightEdge & TeaLeaf



+ Working knowledge of Tableau, Domo or other data aggregation and visualization software



+ Established track record of managing multiple projects and tasks simultaneously



+ Ability to foster new and existing partnerships



+ Sound business acumen with results-driven mindset and sense of urgency







Preferred:







+ Basic knowledge of marketing principles and insurance/ financial services products e.g. life & auto insurance, annuities and brokerage services



+ Working knowledge of project management software e.g. WorkFront, BaseCamp



+ Experience in implementing media mix modeling, multivariate testing and multi-touch attribution e.g. Adometry, Ipsos MMA, Optimost



+ Adobe Analytics; web analytics certified







**Travel**







_N/A_







**Business Category**







_Marketing Analytics_







**Number of Openings**







_1_







**At MetLife, were leading the global transformation of an industry weve long defined. United in purpose, diverse in perspective, were dedicated to making a difference in the lives of our customers.**







MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.







MetLife maintains a drug-free workplace.







**For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.**







Requisition #: 94621

Categories

  • Arts / Entertainment / Media
  • Financial Services
  • Legal
  • Marketing

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Sr Mktg Cons,Digital Analytics

MetLife
New York, NY

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MetLife
New York, NY
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