30 days old
2018-01-242018-03-25

SEO & Content Specialist

Dominion Enterprise
Indianapolis, IN

Dominion Dealer Solutions (www.drivedominion.com), a division of Dominion Enterprises (www.dominionenterprises.com), is recruiting for a SEO & Content Specialist to join our Marketing Services Team. 

The atmosphere at DDS provides an enjoyable, comfortable, and high-energy work experience with people who are dedicated to setting the standards for the future of web sites for auto dealers. We are seeking driven individuals, committed to excellence, and interested in bringing the value of their skills and experience to our team.

Basic Purpose

As Dominion Dealer Solutions, we are leveraging the expertise of many market leading businesses to build solutions and service customers in a manner that far outpaces the competition.

As such, this position will be responsible for assisting with Marketing Services website customers, as they pertain to SEO & content development. This position works closely with other Marketing Services website team members and technical support.

Essential Tasks, Duties and Responsibilities

  • Actively participate with Digital Marketing Manager, Design, SEO and QA team in account kickoff-design-review sessions
  • Identify and generate required edits to account-driven content
  • Develop original content as needed to service account sites
  • Collaborate with SEO/SEM team to review current traffic, research industry best practices and define standards
  • Prepare monthly reports to review SEO & content performance
  • Analyze and report keyword performance and make recommendations as needed
  • Ability to analyze data, create spreadsheets, charts and graphs, and deliver marketing presentations in a professional manner
  • Contribute ideas for on-going enhancement of platform to meet market and creative needs
  • Order content from provider as necessary

    Qualification Requirements

    To perform this job successfully, an individual must be able to perform each essential task consistently and satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the primary functions. The successful candidate will be joining a tenured team of highly collaborative and energized designers and marketing managers. This is a fast-paced environment with a steady flow of new projects. The manager sets the pace for growth and bar for quality in a very competitive marketplace.

    • Have relevant and recent SEO experience
    • Very good decision-making skills regarding both customer and technical issues
    • Strong writing skills and demonstrated experience with creative writing and copy editing
    • Familiarity with web standards and traffic analysis
    • Understanding of retail automotive marketplace

      Education and Experience

      This position requires a minimum of a BA/BS in Marketing/Advertising, Journalism, Public Relations or other related discipline plus 1-2 years’ experience in marketing content development. The educational requirements may be minimized if the candidate has an appropriate work experience.

      Specialized Knowledge and Skills

      • Good communications, presentation, organizational, and planning skills
      • Good interpersonal skills to work as a team member
      • Proficient personal computer skills
      • Ability to work independently and in team environments
      • Proficient time management and multi-tasking skills
      • Strong organizational skills are a must
      • Ability to make effective decisions and set priorities according to the needs of the organization

        Work Environment and Physical Demands

        This position is closely tied to the overall performance of the Marketing Services Team, and as such, faces various demands. These include physical demands such as lifting computers and or monitors, work days may exceed eight hours and long stretches of phone work. This position also includes mental demands such as the normal stresses associated with interacting with people, managing projects, and completing tasks within a defined timeframe.

        This position requires good communication skills, the ability to interact effectively with all levels of personnel within the organization, excellent organizational and time management skills, and a high level of initiative. Successful candidates are also expected to have the ability to effectively manage multiple projects, have the ability and willingness to make effective decisions and set priorities according to the needs of the organizational and project.

        Reporting Structure

        This position reports to the Website Services Manager

        Supervisory Responsibilities

        This is a nonsupervisory role

        Location:

        Indianapolis, IN

        Job Type: Full-time

         

Categories

  • Automotive
  • Marketing
  • Retail / Wholesale

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SEO & Content Specialist

Dominion Enterprise
Indianapolis, IN

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SEO & Content Specialist

Dominion Enterprise
Indianapolis, In
US

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