18 days old
2018-01-302018-03-08

Senior Product Marketing Specialist

Siemens
Malvern, PA 19355
**Senior Product Marketing Specialist**







Locations:Malvern, Pennsylvania







Job Family: Marketing







Apply







English (US)







**Job Description**







**Division:** Siemens Healthineers



**Business Unit:** Services



**Requisition Number:** 221431



**Primary Location:** United States-Pennsylvania-Malvern



**Assignment Category:** Full-time regular



**Experience Level:** Senior level



**Education Required Level:** Bachelor's Degree



**Travel Required:** 20%







**Division Description:**







Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.







With 45,000 employees Siemens Healthineers is one of the worlds largest suppliers of technology to the healthcare industry and a leader in medical imaging, laboratory diagnostics and healthcare IT. All supported by a comprehensive portfolio of clinical consulting, training, and services available across the globe and tailored to customers needs. So that more people can have a life that is longer, richer, and more filled with happiness.







For more information, please visit: http://www.usa.siemens.com/healthcare







**Job Description:**







**Position Summary**







Siemens Healthineers is looking for an experienced and talented Senior Product Marketing Specialist to drive global Outbound Product Marketing for Cardiology Imaging IT solutions within Digital Health Services to grow the business by combining content, thought leadership and product marketing. He/she will be responsible for strategizing, budgeting, executing and controlling outbound marketing activities and delivery of required marketing colleterals. He/she will also coordinate and align with other digital offerings and with the overall Siemens Healthineers Cardiology initiative.







**Specific Responsibilities**







*Lead the development of global marketing plans and product market introduction plans and market launch plans







*Understand your target market and translate product features into target group specific and value oriented messaging







*Collaborate and develop pricing models, pricebook texts, and price positions for solutions within area of responsibility, including ROI impact







*Aid in concept development, planning and realization of marketing materials, work with designers, agencies, writers, printers, and related vendors, Write and edit copy and direct photo sessions, oversee video/e-media production and designing presentations in close collaboration with global and regional communications managers







*Plan and realize sales education materials in close collaboration with business management and sales and develop and implement related communication activities, such as product webcasts, newsletters, SSN articles, etc.







*Help plan and support external trade shows ((HIMSS, RSNA, AHRA) aligned with HC SV DS NAM organization as well as internal global and regional sales meetings







*Create in close collaboration with customers or other healthcare experts like societies case studies and whitepapers to provide proof points for our Cardiology IT solutions







*Collaborate closely with the HC SV DS marketing communications to develop a comprehensive marketing communication strategy and tactics







*Ensure all materials distributed or published are in compliance with GMP and FDA requirements, as well as with the companys internal approval processes and branding guidelines







*Provide input into the requirements for the development of new products or enhancing existing products or product lines







Interfaces include:







*Internal: Communication, Product Management, Sales, BA, MSC, global DS marketing team







*External: Customers (Cardiologists, C-level, Techs, IT Administrators)







**Required Skills and Capabilities**







*Minimum BS or BA in marketing/communications or equivalent experience







*Experience: 5+ years of healthcare experience in marketing, services, communications and/or sales







*Process driven, detail oriented individual who can organize oneself and attend to multiple tasks, strong project management skills and experience







*Ability to creatively translate product requirements into targeted messaging, positioning and marketing activities that complement the overall business strategy







*Excellent communication skills (verbal, interpersonal, writing, presentation), excellent English-writing and editing skills







*Presentation, storytelling and speaking skills







*Product knowledge cardiology IT systems







*Knowledge of the healthcare market and trends







*Team-oriented mindset







*Adept in using Microsoft Office applications, particularly PowerPoint #LI-BI1







**Equal Employment Opportunity Statement**



Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.







**EEO is the Law**



Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .







**Pay Transparency Non-Discrimination Provision**



Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .

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Senior Product Marketing Specialist

Siemens
Malvern, PA 19355

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Siemens
Malvern, PA
US

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