1+ months
2018-01-252018-03-24

Marketing Researcher - New Product Development

MetLife
New York, NY
**Job Location:** United States : New York : NY







**Role Value Proposition:**







MetLifes Global Marketing Sciences team sits within Global Brand and Marketing, overseeing Research and Measurement for the Enterprise. The focus of the group is to conduct/oversee research and testing to drive critical decisions that will result in marketing excellence.







**Key Responsibilities:**







The Global Marketing Sciences team is seeking a candidate with expertise in the following:







+ **New Product Development** (NPD) Research and ideation supporting an enterprise-wide organizational process that leverages consumer insights to create meaningful products, services, and experiences for our customers.



+ **Consumer Journey mapping -** Research to capture the customers goals, actions, thoughts, triggers, emotions and pain points to develop journey maps identifying critical areas of focus for new products, services and experiences.







With a focus to launch fewer and better products, the New Product Development (NPD) process has recently been established, introducing a strategic and collaborative approach that is powered by the voice of the customer and goes beyond launching traditional products - including value added services and experiences. The candidate will have a comprehensive understanding /expertise in quantitative and qualitative research approaches to oversee Market Research inputs and KPI tracking throughout the New Product, Services and Experience Development process. Experience with rigorous, ongoing testing and tracking approaches is also key in order to generate Enterprise efficiencies and increase the success rate of launches.







The candidate will also partner with a cross-functional Global Brand & Marketing team on the development execution and global distribution of 2 key NPD components:







1. Consumer journey mapping oversee end-to-end development of maps including: defining objectives, planning/conducting research, data analysis/synthesis and building maps to feed Design Thinking approach.



2. Ideation support Design Thinking program, with a focus on generating insights to feed Ideation sessions. Ideation session facilitation is critical to the role.







The candidate will sit at the Global center working with Regions and Markets in an advisory role, sharing/supporting tools and frameworks enabling Research and Ideation.







**Essential Business Experience and Technical Skills:**







**Role**







+ At the Global level, oversee/advise execution of quantitative and qualitative market research protocols in the development of products/services/experiences, gaining insights to better inform decision making across all phases of the process



+ Work with Regions and Markets to co-develop learning plans and identify the appropriate research/testing protocol for different types of efforts, including more involved protocol for new products/markets/segments and less involved protocol for simpler efforts



+ Determine relevant KPIs required per stage gate



+ Prioritize efforts to ensure that strong ideas are promoted, thereby increasing success rates in market



+ Review of insights at relevant stage gates to ensure quality and determine Go/No-go decision



+ Oversee/develop performance monitoring KPIs at pilot and post launch



+ Partner with cross-functional team to develop Design Thinking program and facilitated sessions as needed



+ Partner with global teams to distribute/train on newly developed process and research guidelines



+ Evangelize the benefits of the New Product, Service and Experience process with a focus on research, measurement and ideation



+ Travel to markets will be required to train on and support above







**Responsibilities**







+ Partner with global cross-functional teams to understand their ultimate goals and recommend a course of action e.g., generative / discovery research vs. concept testing, vs. survey, etc.



+ Co-develop Learning plans: Effective execution/implementation of selected methodology - e.g., recruiting matrix, interview guides, generative / discovery research methods, prototypes/exercises, screeners, surveys, etc.



+ Works with global partners to understand current journeys of consumers - in the context of their cultures, behaviors and attitudes in order to create impactful and meaningful experiences



+ Advise on vendor Selection (if applicable): Review RFPs and SOWs of competing vendors to ensure alignment with our collective approach and methodology.



+ Partner with Global, Regional and Local teams on Design and facilitation of Design Thinking ideation sessions at different phases of the process







Required:







+ 5+ years of Market Research experience with extensive knowledge of quantitative and qualitative approaches/methodologies



+ 5+ years of experience in determining relevant KPIs and tracking accordingly



+ 5+ years of experience developing/establishing New Product Development processes



+ 5+ years of experience working in a global environment



+ 5+ years conducting research to identify triggers, needs, attitudes, behaviors, drivers of preference, pain-points and touch-points that consumers experience throughout their journeys



+ Strong presentation and communication skills



+ Solid understanding of Design Thinking approach, including ideation design and facilitation expertise



+ Solid understanding of Service Design, Cognitive or Experimental/Social Psychology, Cognitive Science, Human Factors/HCI, Anthropology or related area.



+ Strong relationship building skills



+ Experience and knowledge of financial services sector a plus



+ Proficiency in languages other than English is a plus







Preferred:







+ Solid understanding of Design Thinking approach, including ideation design and facilitation expertise



+ Solid understanding of Service Design, Cognitive or Experimental/Social Psychology, Cognitive Science, Human Factors/HCI, Anthropology or related area.



+ Strong relationship building skills



+ Experience and knowledge of financial services sector a plus



+ Proficiency in languages other than English is a plus







**Travel**







_N/A_







**Business Category**







_Global Brand and Marketing_







**Number of Openings**







_1_







**At MetLife, were leading the global transformation of an industry weve long defined. United in purpose, diverse in perspective, were dedicated to making a difference in the lives of our customers.**







MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.







MetLife maintains a drug-free workplace.







**For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.**







Requisition #: 94197

Categories

  • Financial Services
  • Legal
  • Marketing

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Marketing Researcher - New Product Development

MetLife
New York, NY

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MetLife
New York, NY
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