13 days old
2018-04-092018-05-09

Product Manager - Diagnostics

Abbott
Singapore, Central Singapore

Role Description

The Alinity Product Manager drives successful, sustainable marketing strategy and programs for our next-generation Alinity systems (including Always On) with a view to gain significant share in the core laboratory.  In this respect, it is a critical and visible role. 

  • The main strategic imperative is based on creating a differentiated value offer through enabling our customers to improve their performance, both clinically and economically through our next generation Alinity systems.
  • Partners with regional/country teams to execute the area marketing plan for the Alinity franchise
  • Understands customer pain points, concerns and requirements and positions our solutions to address them
  • Understands competitor offerings, their strengths and weaknesses, and develops counter-positioning strategies to win against competition and acquire new customer accounts
  • Proactively engages internal colleagues and external partners as well as customers with hands-on approach
  • Helps regional/ country teams to speed up and win new placement deals through conducting educational activities and other promotional initiatives that drive customer engagement according to the marketing plan
  • Helps to ensure sales & marketing capability in the organization via providing trainings on product as well as sales & marketing
  • Helps to provide guidance and support for instrument evaluations, tender documentation preparation, development of proof sources etc
  • Facilitates communication from global and area, ensuring local sales teams are aware and familiar with the latest information
  • Understands voice of customers and communicates local market needs back to the organization

    Key Deliverables

    • Execution of marketing plan for the area
    • Competitive msaaging and objection handling
    • Day to day management and support of Alinity franchise
    • Development and rollout of messages, collaterals, sales tools
    • Developing evidence and proof sources to substantiate value proposition

      Success Measures

      • Achievement of franchise placements, revenue, profit and margin objectives
      • Achievement of successful execution and completion of marketing plan, on time and on budget, achieving agreed KPIs
      • Increase in Abbott market share via acquisition of competitors’ accounts

        Personal Characteristics / Behaviors

        • Externally focused – curious about customers, competitors, technology, the marketplace and new marketing approaches / opportunities
        • Customer-driven mentality, representing their needs in all decisions
        • Tenacious and passionate to do the right thing for the customer
        • Fact-based decision maker: able to analyze multiple data sources and dig deep to understand
        • Thinks strategically, asking ‘why?’ and ‘what value will this bring?’ when making choices
        • Challenges the status quo and acts as a change agent – helps people remove barriers
        • Proactively solves problems or challenges creatively
        • Results driven, brings solutions to the market with quality
        • Identifies and anticipates risks and creates contingency plans
        • Elevates issues, decisions and deliverables that might derail timelines quickly for resolution
        • Strong communication skills - can simplify the complex and explain to others
        • Manages & gains alignment with a range of stakeholders
        • Able to juggle multiple priorities, always keeping the highest-impact items as top priorities
        • Culturally savvy, crossing geographic boundaries

          Education:

          Bachelor degree in life sciences, engineering or related technical discipline is a must. 

          Background requirements:

          • Prior experience in diagnostics in an applications or sales role is preferred.
          • Prior marketing experience preferred
          • Must have demonstrated strong achievement in past work experience.
            Job Family: Product Management
            Division: ADD Diagnostics
            Travel: No
            Medical Surveillance: No
            Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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Product Manager - Diagnostics

Abbott
Singapore, Central Singapore

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Product Manager - Diagnostics

Abbott
Singapore, Central Singapore
SG

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