15 days old

Prod Marketing Spec 4

Malvern, PA 19355
**Prod Marketing Spec 4**

Locations:Malvern, Pennsylvania

Job Family: Marketing


English (US)

**Job Description**

**Division:** Siemens Healthineers

**Business Unit:** Point of Care

**Requisition Number:** 221758

**Primary Location:** United States-Pennsylvania-Malvern

**Assignment Category:** Full-time regular

**Experience Level:** Mid level

**Education Required Level:** Bachelor's Degree

**Travel Required:** 15%

**Division Description:**

Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.

With 45,000 employees Siemens Healthineers is one of the worlds largest suppliers of technology to the healthcare industry and a leader in medical imaging, laboratory diagnostics and healthcare IT. All supported by a comprehensive portfolio of clinical consulting, training, and services available across the globe and tailored to customers needs. So that more people can have a life that is longer, richer, and more filled with happiness.

For more information, please visit: http://www.usa.siemens.com/healthineers

**Job Description:**

Position Overview

This position can be based out of the Malvern, PA or Norwood, MA offices. The

Product Marketing Specialist 4 is responsible for supporting the Point of Care informatics, manages all commercial,

strategic and tactical marketing for the product.


Strategic Business Management/Marketing Responsibilities: Candidate will align

with their Global Marketing colleagues to identify strategies necessary for

successful management of these products in the US Region. Candidate will

develop accurate forecasting for long term planning, implement marketing

programs, develop product positioning and promotional value-sell tools, lead

effective life cycle management within the region. Inclusive of product end of

sale, end of life, and product launches (pricing, positioning, targeting,

promotion, education), lead the team in the development of US relevant Marcom

materials, present Siemens POC product at customer events, create the customer

experience at various trade shows, position as key liaison with BU POC

marketing team and sales training department.

Full P&L responsibility for the POC informatics and shared responsibility of

the overall POC franchises. Candidate will quickly understand the drivers of

financial performance of the POC informatics and franchises, track and report

against related metrics, and recommend and execute specific, commercial

strategies for performance improvement. When appropriate, the Candidate will

develop and present business cases to the global Business Unit for enhancement

to the POC instrument portfolio--and sales or process improvements to the North

American Leadership Team--that would deliver incremental revenue and/or profitability

to the POC franchises in the US market.

Tactical Business Management/Marketing Responsibilities: Candidate will monitor

business metrics for the products managed. Assist with the data input for the

MBR processes. Implement, and track successful marketing programs. Lead special

projects as needed

Required Knowledge/Skills, Education, and Experience


1. Typically greater than 5 years of experience in the US laboratory business.

A dynamic understanding of clinical testing trends, laboratory competitors,

hospital economics, and Medicare reimbursement trends required.

2. Minimum of 3 years experience in the in-vitro diagnostic industry;

preferably in a marketing or sales role.

3. Experience leading a team and or managing projects with inter-organizational


Skills & Abilities:

1. Excellent and demonstrated skills in customer communications

2. Excellent and demonstrated skills in organization, project and task


3. Excellent and demonstrated skills in interpersonal communications

4. Excellent and demonstrated presentation skills

5. Excellent and demonstrated skills in MS software applications.

6. Strong financial, analytical, and general business acumen.

**Equal Employment Opportunity Statement**

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

**EEO is the Law**

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .

**Pay Transparency Non-Discrimination Provision**

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .


  • Engineering
  • Financial Services
  • Legal
  • Marketing
  • Healthcare
  • Sales / Business Development

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Malvern, PA 19355

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