30 days old
2018-01-252018-03-11

Midmarket Marketing Campaign Manager

Siemens
Cypress, CA
**Midmarket Marketing Campaign Manager**







Multiple Locations:Michigan, United States; Plano, Texas; Cypress, California; Milford, Ohio







Job Family: Marketing







Apply







English (US)







**Job Description**







**Division:** Digital Factory



**Business Unit:** Product Lifecycle Management-PLM



**Requisition Number:** 220835



**Primary Location:** United States-Michigan-



**Other Locations:** United States-Ohio-Milford, United States-California-Cypress, United States-Texas-Plano



**Assignment Category:** Full-time regular



**Experience Level:** Entry level



**Education Required Level:** Bachelor's Degree



**Travel Required:** 15%







**Division Description:**







Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.







The Siemens Digital Factory Division offers a comprehensive portfolio of seamlessly integrated hardware, software and technology-based services in order to support manufacturing companies worldwide in enhancing the flexibility and efficiency of their manufacturing processes and reducing the time to market of their products.







For more information, please visit: http://www.siemens.com/businesses/us/en/digital-factory.htm







**Job Description:**







**Siemens US Talent Acquisition**







Siemens PLM Software is seeking a Midmarket Marketing Campaign Manager,



helping fuel Siemens PLMs growth within the midmarket. As a member of



Siemens global marketing organization, youll be a key player within



our marketing team playing a critical role towards furthering growth in



a strategic market segment. In this role, you will drive the creation



of campaigns tailored to the needs ofmidmarket buyers, driving demand



for Siemens PLM Software solutions, often through our network of



channel partners. Success in this role involves three key elements:



(1) cultivating and applying a deep knowledge of customer buying



behaviors, preferences, and personas in the midmarket space; (2)



assisting Siemens PLM Software marketing campaign developers to utilize



marketing strategies and tactics that are demonstrably effective in



this space; (3) and providing data-driven feedback from campaign



execution results, tests, and original market surveys to maintain



continuous relevance in this dynamic market segment. High performing



individuals in this role will be self-starters, effective



communicators, and combine an innate feel for the needs of buyers in



this space with data-driven insights validating their behavior.







Responsibilities:







Maintain database of market studies, competitive intelligence, and



primary research to discern areas of specific need or interest in



midmarket space within PLM, MOM, and ALM domains



Assist campaign owners in developing midmarket specific campaign



briefs, identifying solutions, personas, and tactics uniquely



applicable to this market segment



Advise campaign owners directly on messaging within campaigns,



ensuring all positioning is tailored to match key themes resonant with



midmarket buyers



Ensure resulting campaign content is suitable forexecution within



marketing automation platformsemployed by our ecosystem of channel



partners



Report on effectiveness of midmarket campaigns and suggested tactics,



using analytics to determine continuous improvements







Requirements:







7-10 years Marketing experience







3-4 years of domain, campaign marketing in enterprise or cloud software







Demonstrated history of success in marketing within midmarket space



in enterprise software or cloud technology domains, or within partner



ecosystem



Extensive experience within PLM, MOM, ALM or other technical or



enterprise software domain highly preferred. Exposure to SaaS business



models is a plus.



Extensive project experience with intercultural teams working



remotely, across multiple time zones, and in globally matrixed



environment



Ability to set high-level strategy but also work diligently to bring



vision to reality through day-to-day execution



Excellent writing, editing, presentation, and communication skills







**Equal Employment Opportunity Statement**



Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.







**EEO is the Law**



Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .







**Pay Transparency Non-Discrimination Provision**



Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .

Categories

  • Engineering
  • Financial Services
  • Legal
  • Manufacturing / Production
  • Marketing

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Siemens
Cypress, CA

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Cypress, CA
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