25 days old

Marketing Specialist / Training Coordinator

Wendell, NC
**Marketing Specialist / Training Coordinator**

Locations:Wendell, North Carolina

Job Family: Marketing


English (US)

**Job Description**

**Division:** Energy Management

**Business Unit:** Medium Voltage & Systems

**Requisition Number:** 222178

**Primary Location:** United States-North Carolina-Wendell

**Assignment Category:** Full-time regular

**Experience Level:** Mid level

**Education Required Level:** Associate's Degree / College Diploma

**Travel Required:** 10%

**Division Description:**

With power chain management from creation to consumption, and over half a dozen manufacturing hubs here in the U.S., Siemens Energy Management provides technologies for the economic, reliable, and intelligent transmission and distribution of electrical power. From smart grid and energy automation technology, to power supply for industrial plants and high-voltage transmission systems, Siemens is providing intelligent technologies to a diverse clientele.

For more information, please visit: http://www.siemens.com/businesses/us/en/energy-management.htm

**Job Description:**


As a member of the Energy Management (EM) Division communications Business Partner team, this individual contributor will assist in, and in certain instances independently manage, the various communication channels driving marketing objectives. The Market Communications Specialist will directly report to the Medium Voltage and Systems (MS) Marketing communications manager within the EM Division and will work collaboratively with a US and Global team of employees dedicated to support MS business unit in Marcom, tradeshow, PR, online and social media activities. The individual in this position will be collaboratively driving and executing MSs positioning to convince and gain preference of customers for our value-added performances by actively and timely communicating our competence, know-how, offers and benefits of our products and solutions, achievements as well as companys visions, strategies, principles and business plan. The individual will primarily support MSs Systems and Business Development organizations by assisting in the planning and implementation of effective, integrated business marketing communication initiatives and programs to achieve desired outcomes from designated target groups, such as IOUs, distributors, consulting engineers and end-users.

This position will require up to date knowledge and understanding of the corporate branding guidelines. Good project management skills are essential to ensure timely execution of all deliverables.


Includes the following; other duties may be assigned.

Prepare communication strategies, based on business and marketing plans, as directed.

Implement and manage various communication channels that help drive marketing objectives as a part of the complete communications program. (Elements can include, but not limited to, tradeshows, advertising, public relations, events, promotions, direct mail, brochures, internet, audio-visual productions, etc.)

Apply relevant governance standards, policies and procedures to, and ensure consistency, quality, and transparency of BU communications.

Develop content to ensure consistency of message in internal and external communications; e.g. internet, intranet, extranet, brochures, advertising, press activities, presentations.

Solid understanding and consistent implementation of corporate brand guidelines. Provide counsel and transparency to the business unit for adherence to corporate style guidelines.

Contribute to and support U.S. messaging, positioning, and communications approach on a project basis.

Research and communicate Business Unit/Segment success stories, projects, products and innovations.

Evaluate effectiveness of communication by conducting surveys, inquiries and other elements of the communication performance management.

Collaborate with PR, Online Communications, Employee and Leadership Communications and the EM Business Partner team on a project basis to achieve the communication objectives of the BU or Segment.

Working with FSS, assist with coordination, execution and follow-up analysis of customer events and trade shows.

Maintain marketing communications budget and provide monthly analysis.

Execute BU specific communication projects as directed.

Help maintain annual marketing intelligence data and NEMA monthly/semi-annual reporting tasks

Collaborates with business leaders throughout the organization to develop curriculum design, implementation and evaluation

Analyzes and assesses training and development needs

Creates training plans and curriculum that align with the department and individual business objectives

Designs, develops, evaluates and updates training content, materials, manuals, tests and related training aids to ensure optimum effectiveness

Determines most effective instructional methods and tools based on assessment and/or specified training needs including individual training, group instruction, demonstatrations, meetings, eLearning, workshops, refreshers, in person, virtual, and/or self-study

Manages administrative functions necessary to deliver, document, and track training programs. This includes scheduling, employee notification, and arranging for facility set-up

Prepares and reports on training delivery and curriculum effectiveness

Develops train-the-trainer programs where applicable

Identifies vendor solutions with the assistance of our Learn@Siemens partners to meet business training objectives


To perform this job successfully, an individual must be able to perform each essential duty at a consistent high quality level. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to research, analyze, plan and execute in the areas of: message development, communications vehicle development and management and communications effectiveness measurement

Strong organizational, interpersonal, communication and networking skills

Excellent written and oral communication skills

Strong teaming skills including cross-cultural abilities

Ability to deal effectively with people at all levels of the organization

Ability to work under time constraints and adapt to change

Strong attention to detail and project management skills

Organizational skills and project management experience

Hands on experience managing agencies, suppliers and internal partners

Ability to socialize ideas, make recommendations and gather team consensus to move forward.

Self-driven and resourceful to achieve goals independently as well as work well in groups

Ability and flexibility to adjust to changing requirements, schedules and priorities

Successfully applies complex knowledge of fundamental concepts, practices, and procedures of particular area of specialization. Demonstrates knowledge of organization's business practices and issues


Associates Degree or BA in communications/marketing

Domestic Travel 10%


2-5 years successfully performing the planning, directing, executing and measurement of communications to internal and external stakeholders


Strong organization skills.

Ability to handle multiple projects and meet deadlines

Strong customer service orientation.

Solid computer skills using Microsoft Office Suite & Adobe Design Suite

Ability to work under time constraints with multiple projects

**Equal Employment Opportunity Statement**

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

**EEO is the Law**

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .

**Pay Transparency Non-Discrimination Provision**

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .


  • Marketing
  • Customer Service
  • Business
  • Education
  • Legal
  • Engineering
  • Manufacturing / Production
  • Administrative / Clerical

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Marketing Specialist / Training Coordinator

Wendell, NC

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Wendell, NC

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