15 days old
2017-11-282017-12-28

Marketing Specialist - Controls and Digitalization

Siemens
Orlando, FL
**Marketing Specialist - Controls and Digitalization**







Locations:Orlando, Florida







Job Family: Marketing







Apply







English (US)







**Job Description**







**Division:** Power Generation Services



**Business Unit:** Controls and Digitalization



**Requisition Number:** 218041



**Primary Location:** United States-Florida-Orlando



**Assignment Category:** Full-time regular



**Experience Level:** Senior level



**Education Required Level:** Bachelor's Degree



**Travel Required:** 15%







**Division Description:**







**Power Generation Services (PS)**







Siemens is the leading service partner for ensuring high reliability and optimal performance of rotating power equipment within the utility, oil & gas, and industrial processing industries worldwide as well as for wind turbines. Siemens extensive national network of service technicians is able to quickly and comprehensively offer expert service to maximize the lifecycle of power generation equipment, helping to ensure reliability and prevent downtime.







For more information, please visit: http://www.siemens.com/businesses/us/en/power-generation-services.htm







**Job Description:**







Marketing Specialist - Controls and Digitalization







Orlando, FL







Position Overview



Siemens partners with the utility, oil & gas, and industrial processing industries worldwide as they adopt new technologies to better solve 21st century challenges. Thousands of customers around the world choose Siemens as their trusted partner to help cut costs while achieving improved agility, reliability, resiliency, and efficiency for their power generation equipment.







Tasks and Responsibilities







Define and drive implementation of marketing strategy for relevant portfolio elements.



Development of global marketing and sales support material with focus on (creative) transforming technical input into relevant, customer-value driven marketing content.



Production and realization of marketing activities to introduce new offerings into the market.



Full responsibility for the development and creation of the positioning and the marketing content for several services and for modernization



Guiding, steering and governing the execution of marketing communication measures for the division.



Development of creative ideas and concepts, stand-alone or together with marketing agencies



Turn technical input into claims, messages, storylines, battle cards etc



Consulting and coaching of division and sales employees with regard to marketing content and marketing strategies



Contribution to the preparation and execution of Siemens Power Services fairs, exhibits and customer events



Work with other Siemens divisions, departments and external partners to the One Siemens story.







Requirements







Bachelors Degree



5+ years of relevant experience in Marketing experience



Strong capability to work as a part of a global team and to build up global networks



Proven capability to understand very technology based content and to transfer this into marketing content with a strong emphasis on creative writing capabilities



Openness and creativity with regard to new ways and new approaches in marketing in particular in the arena of Digitalization offerings



Ability to think yourself into the mind and needs of customers and of sales people in different cultures



Ability to manage a large number of smaller projects in complex matrix structures



Capability to convince people, facilitate discussions and engage other people in other parts of the world in creative processes



Long-term experience in working with marketing agencies (and marketing departments)



Several years of experience in non-strategic marketing in the B2B business, preferably in the automation sector (if not, in the power generation industry).



Proven track record in development and production of marketing content in English language and in the execution of marketing campaigns and projects in the B2B industry.



Preferably knowledgeable in the Siemens rules and guidelines for Communication



Expert in Powerpoint



Fluency in English, strong experience in copywriting, expressive writing style



Ability to travel 15%







*LI-SRH







**Equal Employment Opportunity Statement**



Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.







**EEO is the Law**



Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .







**Pay Transparency Non-Discrimination Provision**



Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .

Categories

  • Legal
  • Marketing
  • Sales / Business Development

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Marketing Specialist - Controls and Digitalization

Siemens
Orlando, FL

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Siemens
Orlando, FL
US

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