15 days old

Marketing Specialist - Controls and Digitalization

Orlando, FL
**Marketing Specialist - Controls and Digitalization**

Locations:Orlando, Florida

Job Family: Marketing


English (US)

**Job Description**

**Division:** Power Generation Services

**Business Unit:** Controls and Digitalization

**Requisition Number:** 218041

**Primary Location:** United States-Florida-Orlando

**Assignment Category:** Full-time regular

**Experience Level:** Senior level

**Education Required Level:** Bachelor's Degree

**Travel Required:** 15%

**Division Description:**

**Power Generation Services (PS)**

Siemens is the leading service partner for ensuring high reliability and optimal performance of rotating power equipment within the utility, oil & gas, and industrial processing industries worldwide as well as for wind turbines. Siemens extensive national network of service technicians is able to quickly and comprehensively offer expert service to maximize the lifecycle of power generation equipment, helping to ensure reliability and prevent downtime.

For more information, please visit: http://www.siemens.com/businesses/us/en/power-generation-services.htm

**Job Description:**

Marketing Specialist - Controls and Digitalization

Orlando, FL

Position Overview

Siemens partners with the utility, oil & gas, and industrial processing industries worldwide as they adopt new technologies to better solve 21st century challenges. Thousands of customers around the world choose Siemens as their trusted partner to help cut costs while achieving improved agility, reliability, resiliency, and efficiency for their power generation equipment.

Tasks and Responsibilities

Define and drive implementation of marketing strategy for relevant portfolio elements.

Development of global marketing and sales support material with focus on (creative) transforming technical input into relevant, customer-value driven marketing content.

Production and realization of marketing activities to introduce new offerings into the market.

Full responsibility for the development and creation of the positioning and the marketing content for several services and for modernization

Guiding, steering and governing the execution of marketing communication measures for the division.

Development of creative ideas and concepts, stand-alone or together with marketing agencies

Turn technical input into claims, messages, storylines, battle cards etc

Consulting and coaching of division and sales employees with regard to marketing content and marketing strategies

Contribution to the preparation and execution of Siemens Power Services fairs, exhibits and customer events

Work with other Siemens divisions, departments and external partners to the One Siemens story.


Bachelors Degree

5+ years of relevant experience in Marketing experience

Strong capability to work as a part of a global team and to build up global networks

Proven capability to understand very technology based content and to transfer this into marketing content with a strong emphasis on creative writing capabilities

Openness and creativity with regard to new ways and new approaches in marketing in particular in the arena of Digitalization offerings

Ability to think yourself into the mind and needs of customers and of sales people in different cultures

Ability to manage a large number of smaller projects in complex matrix structures

Capability to convince people, facilitate discussions and engage other people in other parts of the world in creative processes

Long-term experience in working with marketing agencies (and marketing departments)

Several years of experience in non-strategic marketing in the B2B business, preferably in the automation sector (if not, in the power generation industry).

Proven track record in development and production of marketing content in English language and in the execution of marketing campaigns and projects in the B2B industry.

Preferably knowledgeable in the Siemens rules and guidelines for Communication

Expert in Powerpoint

Fluency in English, strong experience in copywriting, expressive writing style

Ability to travel 15%


**Equal Employment Opportunity Statement**

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

**EEO is the Law**

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .

**Pay Transparency Non-Discrimination Provision**

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .


  • Legal
  • Marketing
  • Sales / Business Development

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Orlando, FL

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Orlando, FL

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