18 days old

Marketing Manager

Detroit, MI
**Marketing Manager**

Locations:Detroit, Michigan

Job Family: Marketing


English (US)

**Job Description**

**Division:** Digital Factory

**Business Unit:** Product Lifecycle Management

**Requisition Number:** 217984

**Primary Location:** United States-Michigan-Detroit

**Assignment Category:** Full-time regular

**Experience Level:** Senior level

**Education Required Level:** Bachelor's Degree

**Travel Required:** 50%

**Division Description:**

Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.

The Siemens Digital Factory Division offers a comprehensive portfolio of seamlessly integrated hardware, software and technology-based services in order to support manufacturing companies worldwide in enhancing the flexibility and efficiency of their manufacturing processes and reducing the time to market of their products.

For more information, please visit: http://www.siemens.com/businesses/us/en/digital-factory.htm

**Job Description:**

**Siemens US Talent Acquisition**


The Marketing Programs Manager for the Americas is

responsible for all marketing execution at both an industry and

portfolio level for the US and Canada. At the industry execution level

the primary area of focus will be Aerospace and Defense. Other

secondary industries may be assigned.

As the marketing execution lead, you will be responsible for the

following functions within your role:

Awareness: you will build awareness through campaign execution for

the US and Canada for the Aerospace and Defense industry including

interfacing with the analyst community, encouraging press interviews

and PR placements, and participating in speaking opportunities where

appropriate (such as conferences, panels, and round tables).

Demand generation: you will be responsible for executing demand

generation programs across the US and Canada targeted at key industry;

managing the execution budget; reporting and tracking effectiveness of

execution; and aligning global marketing campaigns to local needs in

order to drive effective lead generation and pipeline results.

Sales enablement: you will be responsible for enabling sales around

the Aerospace and Defense industry to enable sales around the adoption

of campaigns and marketing programs.

Inbound marketing: you will drive inbound marketing requirements

through campaign execution in collaboration with industry and product

marketing, including competitive positioning, local market

requirements, business value statements, and alignment of solutions to

both industry and revenue sales objectives.

The Marketing Programs Manager position requires effective planning,

creative thinking, communications, execution excellence, knowledge of

manufacturing market and customer challenges, Aerospace and Defense

industry knowledge, and the enthusiasm to communicate our Product

Lifecycle Management (PLM) vision to the market while supporting our

sales team. Siemens in a highly matrixed organization and this

individual contributor role will require excellent collaborationskills

working with and influencing people outside the Americas marketing



This is an individual contributor role

Manages cross-product campaign execution within the Aerospace and

Defense industry.

Ensures lifecycle management solutions are driven to market through

collaboration with execution managers

Planning and execution of integrated marketing plans across the US

and Canada

Tracking and reporting marketing execution results across business

zone via sales and business unit

Communication and coordination with product marketing, product

development, industry teams, and sales (direct and indirect channel)

Coordinate and execute physical events (tradeshows, conferences,

seminars, etc.)

Development of customer successes

Develop execution tactics for local execution of global campaigns

adopted in country for target industry

Work with partners on execution and definition of joint marketing


Sales enablement including training, positioning, packaging and

pricing support in alignment with campaign execution

Demonstrated ability to work with minimum supervision

**Required Skills**

5+ years of similar work experience; specific domain experience and a

proven track record in the B2B software industry are preferred

Strong project management and collaboration skills

Strong written and verbal communication skills

Excellent time management, interpersonal communications, decision

making, presentation and organization skills

Able to work and deliver to a deadline with high quality work product

Able to work with others and build consensus based decisions

Able to collect input from various teams and develop optimal plan

Previous marketing and communications experience; business or sales

experience a plus

Travel will be required (25% - 50%)

**Equal Employment Opportunity Statement**

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

**EEO is the Law**

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .

**Pay Transparency Non-Discrimination Provision**

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .


  • Engineering
  • Financial Services
  • Legal
  • Manufacturing / Production
  • Marketing

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Detroit, MI

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