3 days old
2017-12-142018-01-12

Integrated Marketing Manager

TE Connectivity
  Harrisburg, PA
  • Job Code
      6710
< < Integrated Marketing Manager < <

Integrated Marketing Manager

Function:  SALES & MKTG - MARKETING
Requisition ID:  6710
Location:  Harrisburg, PA, US, 17109
Alternative Locations: 
Education Experience:  Bachelors Degree (High School +4 years)
Employment Experience:  5-7 years
Travel:  Less than 10%

TE Connectivity Ltd., is a $13 billion global technology and manufacturing leader creating a safer, sustainable, productive, and connected future. For more than 75 years, our connectivity and sensor solutions, proven in the harshest environments, have enabled advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. With 78,000 employees, including more than 7,000 engineers, working alongside customers in nearly 150 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on FacebookWeChat and Twitter.


As one of the largest business units of TE Connectivity, TE Industrial is a leading global solutions provider with a broad portfolio of components and system solutions for clients in various industries. The growing demand for personalized products, a never-ending stream of new market requirements, the need for consistently high product quality, and an increasing interconnectedness make the use of highly advanced production systems a must. TE's Industrial solutions provide the basis for this flexible production — by helping our customers to become more connected, addressing Smart Factory needs, connect and transmit vast amounts of data quickly, enable connectivity in harsh environments, increase productivity, meet localized manufacturing needs, and realize energy efficiency requirements. Industrial's primary goals include enabling smarter automation, enabling smarter rail transportation, and empowering intelligent buildings.

Job Overview

TE Connectivity's Marketing Teams are responsible for marketing our company's products and/or services including market research, direct marketing, market development and communications.

Integrated Marketing Manager - Industrial Designs, executes and reports on multichannel campaigns that increase brand awareness, drive demand, enable sales, provide customer insights and increase employee engagement. Develops and implements new marketing ideas. Supports communications projects in the areas of advertising and promotional programs, public relations and trade shows, including Internet-based communications. Participates in the development of plans for product promotion in support of marketing objectives. Prepares materials for internal and external presentations on products, business plans and management communications. Work closely with Strategic Marketing, Product Management and Sales in the business units to leverage a combination of strategic market and customer insight, competitive understanding and compelling communications to develop differentiated value propositions that build Industrial and the business unit reputation and brand in its specific market verticals. Leverage the Industrial digital marketing team and central marketing resources for improved marketing performance and documented return on investment. Work closely with the analytics teams to drive a culture of accountability, working across functional teams to measure, monitor and report on 360° impact of all marketing and customer touch points and engagements. Drive close partnership with distributor partners to better support business growth in distribution. This includes driving programs and ROI to proactively drive sales. Engage with HR and External/Internal communications teams to create communications that engages Industrial's customers and employees to be advocates of the business and TE. Work closely with external agencies to develop close collaboration across the marketing team. This includes creative and advertising, content creation, event management and other marketing partners. Work closely with the Corporate Marketing Team to leverage shared strengths and resources whenever possible.

Specific tasks may include:

  • Customer Engagement and touchpoint management
  • Initiates and drives a pro-active marketing communication strategy and approach
  • Delivers content that forges stronger bonds with our customers
  • Identifies and orchestrates relevant customer touchpoints
  • Selects and integrates specific Social Medial into the marketing plans
  • Events Demand Generation
  • Creates and develop demand and lead generation strategy and activities
  • Ensures PR, events, e-marketing and advertising are in alignment with CD/CI
  • Ensures a broad marketing toolkit (SEO, online content, direct marketing, webinars, trade shows, seminars, blogs, whitepapers etc.) are being considered
  • Stays informed of (social) media trends and align TE Industrial marketing activities accordingly
  • Interface with publications and advertisers in support of communications and campaign activity
  • Measures marketing effectiveness and performance on a continuous basis Sales Support
  • Creates differentiating content for TE Industrial websites, brochures, ads, presentations and other marketing collateral
  • Develops (online) sales tools for existing and new products alongside PMs and Sales
  • Provides all content input to support distributor engagement per Channel BU guidelines Coordination
  • Safeguards a holistic approach to all marketing programs
  • Defines and controls planning and prioritization of all marketing programs
  • Ensures all internal stakeholders are kept informed about relevant marketing activities
  • Manage assigned budgets

Responsibilities & Qualifications

Designs, executes and reports on multichannel campaigns that increase brand awareness, drive demand, enable sales, provide customer insights and increase employee engagement. Develops and implements new marketing ideas. Supports communications projects in the areas of advertising and promotional programs, public relations and trade shows, including Internet-based communications. Participates in the development of plans for product promotion in support of marketing objectives. Prepares materials for internal and external presentations on products, business plans and management communications.

Engage with HR and External/Internal communications teams to create communications that engages Industrial’s customers and employees to be advocates of the business and TE.

  • Specific tasks may include:
  • Customer Engagement and touchpoint management
  • Demand Generation
  • Sales Support
  • Project Coordination

​​​​​​​Knowledge, skills & experience required:

  •     BA/BS degree in Marketing communications, journalism, public relations or related field, or the equivalent combination of education and experience
  •     5+ years marketing experience including a demonstrated ability to produce effective communications and campaigns
  •     Ability to influence internal business partners with whom no direct reporting relationship exists
  •     Excellent relationship management, presentation and communications skills that establish trust, credibility and respect

Personal Competencies:

  •     Dynamic and high energy team player who can collaborate with a global team
  •     Mature, credible, patient, hard-working and persuasive
  •     Ability to think strategically and translate strategy into action
  •     Strong business acumen; sound business-sense and judgment
  •     Excellent interpersonal, organization, leadership and project management skills

TEGTA16

Competencies

  • Managing and Measuring Work
  • Motivating Others
  • Building Effective Teams
  • Values: Integrity, Accountability,Teamwork, Innovation
  • SET : Strategy, Execution, Talent (for managers)

 

Categories

  • Arts / Entertainment / Media
  • Engineering
  • Manufacturing / Production
  • Marketing
  • Healthcare
  • Sales / Business Development

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Integrated Marketing Manager

TE Connectivity
  Harrisburg, PA

Share this job

Integrated Marketing Manager

TE Connectivity
  Harrisburg, PA

Separate email addresses with commas

Enter valid email address for sender.

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast