28 days old
2018-03-212018-04-25

Global Marketing Manager, Structural Heart

Abbott
Santa Clara, CA

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

Position Summary

The Global Platform Manager for Abbott Structural Heart’s Tendyne Transcatheter Mitral Valve Replacement (TMVR) program is responsible for setting the division’s strategic direction and tactical implementation of activities that will help ensure leadership in the transcatheter mitral replacement market. This includes development of the therapy development plan, platform marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation, patient-centricity, and value. This “product champion” is the focal point for the division with regard to therapy, market, product and customer knowledge, cross-functional team planning and execution, and achievement of business objectives. The platform manager is responsible for managing the Tendyne business from identification of customer and market needs/wants, developing the market model for TMVR, partnering with the cross functional team to define the pipeline from concept to commercialization readiness, product launch, evidence and the publication strategy in partnership with the clinical teams. Abbott Structural Heart is a marketing-centric organization and the global product manager has the overriding responsibility to manage the entire program and be the nexus for program updates, strategic issues, KOL management, commercial status, cross-functional execution, and represent the program during monthly internal business reviews.

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Primary Responsibilities:

Working across the Global Marketing, Strategy, and Global Training organization, the Global Tendyne Platform Manager will be the “go to” leader for Abbott’s TMVR franchise and, in addition to owning product marketing and strategy, will be tasked with maintaining cross-functional program updates to senior management:

o  Managing the Tendyne global launch process, with a focus on EU commercialization in 2019

o  Ownership of the global TMVR integrated therapy development and marketing plan; partnering with regions to ensure coordinated regional execution

o  Developing the TMVR market model—disease, therapy, share

o  Elevating the customer and patient perception of the Tendyne therapy (through communication, PR, podium presence, etc.)

o  In partnership with the Global team, developing a TMVR physician engagement strategy

o  In partnership with the clinical team and other cross functional partners, developing the evidence and publication strategy for Tendyne

o  Overall, multi-year TMVR strategy and pipeline road-map development

o  Global pricing strategy

o  Creating and owning high-level TMVR dashboards synthesizing multiple functions status, issues, and solutions that can be presented to the leadership team monthly basis

o  Partnering with the division’s TMVr (MitraClip) platform team to optimize TMV patient selection,  positioning, pricing, therapy optimization

o  Development, dissemination and field training of global selling tools, tactics

o  Representing the entire Tendyne program to senior leadership and taking the lead in long-range planning initiatives, annual operating plans, etc.

o  Competition and Positioning: Thoroughly understand competitive offerings and proactive efforts to counter competitive moves.
Job Family: Product Management
Division: AVD Vascular
Travel: Yes, 25 % of the Time
Medical Surveillance: Not Applicable
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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Global Marketing Manager, Structural Heart

Abbott
Santa Clara, CA

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Abbott
Santa Clara, CA
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