1+ months

Global Marketing Manager, Structural Heart

Hollywood, FL

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.



Responsible for creating a strategic direction of all downstream commercial marketing activities for ABT’s Surgical portfolio for the CALA region. Role ensures the strategy aligns with the divisional commercial and financial objectives of short-, medium – and long-term growth.

Execution of strategies & tactics are managed through a/ partnership with the regional commercial team; b/ monitoring of key performance indicators; and c/ development and management of key relationships with physicians and stakeholders within each of the countries.


  • Develop marketing, promotional and sales plans in short-, medium- and long term increments (1-3 years), for surgical products, considering differences in markets, varying product life cycles, regions and countries, product availability, investments, resources, product positioning, defined strategies, prices, commercial and financial goals (margins for each product).
  • Lead, coordinate and manage the NPI (New Product Introduction) process for the region, assuring clear communication and correct prioritization according to the business needs.
  • Present proposals for marketing, promotional and sales planning to decision committees in the region and within the business unit.
  • Monitor the implementation of the defined strategic objectives, analyze tendencies and identify opportunities and new competitive advantages in order to define actions that guarantee the achievement of the defined commercial and financial goals for surgical products.
  • Monitor the commercial and financial performance of surgical products, compare the Plan to Actual results, analyze market trends of the products, company, profitability and contribution of each product and suggest actions to correct and/or optimize results.
  • Lead the product launch process, alterations and/or product discontinuations in the surgical portfolio and comply with the processes and procedures defined by the company.
  • Build and maintain relationships with the SH Global Marketing organization and verify the availability of inventory, changes in part numbers and specifications in order to define sales and marketing strategies for the commercialization of products in CALA region.
  • Define strategies of approach, promotion and promotional material for surgical products.  Identify positioning, benefits and key messages.
  • Define specific strategies for relationships with groups of influence for surgical products. Segment the market and define clear strategies for the different clusters.
  • Identify possible synergy opportunities for the division across Abbott, implementing pilot projects whenever is possible.
  • Maintain relationships with groups of influence and promote the positioning of surgical products. Creative solutions development to navigate in the different business models.
  • Accompany visits with the sales force, provide coaching and identify needs for the CALA region. Assure the correct positioning and messaging is being adopted and spread.
  • Conduct training for the sales force and monitor the results achieved. Comply with the company requirements and procedures, assuring always high scientific knowledge levels of the group, including distributor markets.
  • Communicate strategies of surgical products to the sales force and incentivize the adoption of planned actions.
  • Ensure that promotional materials and training procedures are in line with the defined strategies.
  • Create reports / dashboard with managerial information for surgical products considering local and international requirements.
  • Control the budget assigned to each product and monitor the financial results achieved for surgical products. Create tools to monitor and track the expenses, implement and analyze the results.
  • Manage the product life cycle for surgical products, create alternatives that ensure the highest level of profitability and longest product life cycle.
  • Monitor the changes and orientations of national health systems in the region and adapt the promotional practices according to the needs of each country.
  • Lead the participation in the key congresses in the region as defined by the strategy
  • Comply with the policies and procedures of the role in accordance with the quality systems in place.
  • Act and make decisions within the role while respecting the Code of Conduct of the company.
  • Maintain the EHS policies and procedures (environment, health and security), participate and support the actions of the area.
  • In short, act as leader for the business, approaching in entrepreneurial fashion, and putting in place initiatives that will drive sustainable growth within CALA.


    Bachelors Degree with at least 8 years related business experience or MBA with 6 years related experience. Previous healthcare sales, marketing or research experience would be helpful but not necessary. 5 years related business experience.

    Previous healthcare sales, marketing or research experience would be helpful but not a requirement.

    8 years combined sales, marketing or marketing research preferred
    Also critical for success: Exceptional analytical, mathematical and problem solving skills Excellent oral and written communication skills (including presentation and listening skills) High energy level and positive attitude; confidence Integrity and professionalism Initiative and self motivation; strong work ethic Career ambition Organizational skills and attention to detail Leadership and team orientation; ability to work with others; ability to work in a matrixed environment. Strong interpersonal skills

    Job Family: Market Development and Research
    Division: AVD Vascular
    Travel: Yes, 50 % of the Time
    Medical Surveillance: Not Applicable
    Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)


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Global Marketing Manager, Structural Heart

Hollywood, FL

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Hollywood, FL

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