23 days old

Employer Branding - Digital Media Specialist

Tarrytown, NY
**Employer Branding - Digital Media Specialist**

Multiple Locations:Malvern, Pennsylvania; Tarrytown, New York

Job Family: Marketing


English (US)

**Job Description**

**Division:** Siemens Healthineers

**Business Unit:** Human Resources

**Requisition Number:** 221604

**Primary Location:** United States-Pennsylvania-Malvern

**Other Locations:** United States-New York-Tarrytown

**Assignment Category:** Full-time regular

**Experience Level:** Mid level

**Education Required Level:** Bachelor's Degree

**Travel Required:** 10%

**Division Description:**

Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.

With 45,000 employees Siemens Healthineers is one of the worlds largest suppliers of technology to the healthcare industry and a leader in medical imaging, laboratory diagnostics and healthcare IT. All supported by a comprehensive portfolio of clinical consulting, training, and services available across the globe and tailored to customers needs. So that more people can have a life that is longer, richer, and more filled with happiness.

For more information, please visit: http://www.usa.siemens.com/healthineers

**Job Description:**

We at Siemens Healthineers are committed to helping healthcare providers globally to succeed in todays dynamic environment. We are inspired to transform the way things are done because we want what is best for our people, our customers and ultimately the health of mankind.

While we are invested in engineering excellence leading-edge medical technologies and services, we dont stop there. Were also deeply invested in our 48000 people with the hearts of pioneers and minds of engineers, highly committed and connected in this industry. And as we strive to shape the future of healthcare, our overall success will depend on our ability to continuously reinvent ourselves.

As a Global Digital Media Specialist within the Employer Branding team you will leverage our corporate social and digital media strategy to increase awareness and drive engagement to our global Employer Brand

You will be involved in setting the strategic direction and providing operational support for program implementation, localization, and the continuous monitoring of relevant KPIs

You will initiate social activities, pilot new apps, platforms and channels to present Siemens Healthineers as employer of choice

You would to be a strategic adviser to our Talent Acquisition, Human Resources, Business leaders, and broader employee population driving the Employer Branding and Digital Media initiatives

Maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques

Manage digital assets such as images or videos for use in display or re-targeting campaigns

Provide strategic insight and execute tactical improvements based on end-user engagement and promotional metrics

Play a key role in activating new markets and localizing content for international marketing campaigns.

Provide global digital marketing guidance to ensure the brand is consistently implemented around the world according to Brand standards

**This position may suit you best, if you are passionate and experienced in managing corporate communications, employer branding, and digital/social media projects**

You understand how to engage people and build relationships in the digital world

Professional experience in roles managing/developing company digital profile, preferably web- or social media

Prior experience with Employer Branding or Recruitment Marketing is highly desired

Like to work on a Global COE Team

**Required Knowledge/Skills, Education, and Experience**

Bachelors degree in Human Resources, Communications, Marketing, or related fields

4-8 years of professional experience in Marketing, Employer Branding or Digital Media

Ability to travel domestically and internationally 40%

Strong interpersonal communication skills, both written and verbal

Familiarity with DoubleClick and FB Power Editor is a plus.

High level of accuracy and attention to detail

Highly proficient in the Microsoft Office suite, especially Excel and PowerPoint

Experience with analytics platforms, such as Google Analytics/Adobe preferred and AdWords Certified is a plus.

Analytically-minded, with the ability to develop creatively as well.

Excellent communication and project management skills.


**Equal Employment Opportunity Statement**

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

**EEO is the Law**

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .

**Pay Transparency Non-Discrimination Provision**

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .


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Tarrytown, NY

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