18 days old
2018-02-022018-03-04

Email Marketing Coordinator

Dominion Enterprise
Norfolk, VA

Opportunity Alert! ForRent.com, a leading apartment marketing company, seeks a driven individual to join the B2C email marketing team. This is an exciting opportunity for a motivated, deadline-driven individual to join a dynamic team and growing business| Join Us. Achieve. Be Recognized.

Your Opportunity:

We are looking for an experienced Email Marketing Coordinator who will manage components of our brands\u2019 consumer email campaigns which includes the development and setup of email templates, devising and launching email campaigns to generate leads, programs, managing lists, targeting and testing deployments, and optimizing campaigns based on performance results.

Candidate must have knowledge of the Silverpop platform (Watson Campaign Automation) and other email service providers will be considered. As an integral part of the marketing team, this position reports directly to the Email Marketing Manager and will work closely with other marketing team members to identify and implement best practices in marketing communications and project management.

Successful candidates must possess the following:

  • Build and test queries to effectively segment and target audience(s).
  • Deploy campaigns via large-scale email marketing platform, Silverpop.
  • Monitor and report on email campaigns and programs using tools such as Adobe Analytics (Omniture), Silverpop, and other analytics tools.
  • Format and code HTML files and landing pages for emails such as newsletters, automated campaigns, and promotional offers.
  • Works closely with design team to coordinate creative concepts that align with our brand, engages the audience and converts to high click rates and generates interest, traffic, and leads.
  • Track all assets related to email marketing as they are requested and scheduled for production.
  • Collect content for newsletters from appropriate stakeholders.

Categories

  • Marketing
  • Real Estate

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Email Marketing Coordinator

Dominion Enterprise
Norfolk, VA

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Dominion Enterprise
Norfolk, VA
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