17 days old
2017-11-302017-12-30

Director - Marketing

MetLife
New York, NY
**Job Location:** United States : New York : NY







**Role Value Proposition:**







As a marketing lead on the RIS business, the roles primary focus is to drive marketing initiatives to support the divisions sales goals. This is done through partnering with business counterparts along with broader US and global marketing teams. The candidate will work to leadership to develop marketing plan which is based on key priorities and new business value. This role is responsible and accountable for all marketing within the assigned line of business, beginning with audience insight and culminating in a well-thought out and executed, measurable marketing plan.







**Key Responsibilities:**







+ Build insight-driven marketing campaigns designed to drive new business value



+ Direct pilots to drive incremental business for the assigned lines of business



+ Participates in the new product development process which is based on insights, making recommendations on timing, go to market strategy and execution.



+ Directs the learning plan for line of business that will enable new insights to be uncovered and make recommendations and action plans for marketing execution



+ Drives the long-term marketing strategy plans for the line of business with a forward thinking approach



+ Drives branding and value proposition research and then makes recommendations on activation



+ Integrates marketing plans with other activities of the enterprise, working cross-functionally to ensure coordination and partnership



+ Provides direction and mentorship to junior staff and vendors



+ Manages campaign management and execution for respective line of business



+ With an eye on analytics, builds measurable plans and makes recommendation for scaling or course corrections



+ Participates in the evolution of the brand promise and positioning and applies them to the RIS business



+ Partners across the enterprise to make use of best practices







**Essential Business Experience and Technical Skills:**







+ Knowledge of defined benefit and/or financial services industries



+ Must be able to work cross-functionally across the enterprise



+ Excellent verbal and written communication skills



+ Understanding of how to translate business goals into marketing priorities



+ Has consistent values with Metlife culture that include collaboration, trust and customer first



+ Eagerness to learn and continuously improve







Required:







+ 10 years relevant marketing experience that is inclusive of go to market strategy development to execution to measurement



+ Ability to advise, influence, manage and lead



+ Experience in translating research insights into action







Preferred:







+ Bachelors Degree Strong Preferred



+ MBA Preferred



+ Knowledge of Financial Services Industry strongly preferred







**Travel**







_N/A_







**Business Category**







_Marketing_







**Number of Openings**







_2_







**At MetLife, were leading the global transformation of an industry weve long defined. United in purpose, diverse in perspective, were dedicated to making a difference in the lives of our customers.**







MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.







MetLife maintains a drug-free workplace.







**For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.**







Requisition #: 91801

Categories

  • Financial Services
  • Legal
  • Marketing

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Director - Marketing

MetLife
New York, NY

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MetLife
New York, NY
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