5 days old

Digital Marketing Specialist

Tarrytown, NY
**Digital Marketing Specialist**

Multiple Locations:Tarrytown, New York; Malvern, Pennsylvania

Job Family: Marketing


English (US)

**Job Description**

**Division:** Siemens Healthineers

**Business Unit:** Marketing, Sales Operations & Communications

**Requisition Number:** 218215

**Primary Location:** United States-New York-Tarrytown

**Other Locations:** United States-Pennsylvania-Malvern

**Assignment Category:** Full-time regular

**Experience Level:** Mid level

**Education Required Level:** Bachelor's Degree

**Travel Required:** 20%

**Division Description:**

Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.

With 45,000 employees Siemens Healthineers is one of the worlds largest suppliers of technology to the healthcare industry and a leader in medical imaging, laboratory diagnostics and healthcare IT. All supported by a comprehensive portfolio of clinical consulting, training, and services available across the globe and tailored to customers needs. So that more people can have a life that is longer, richer, and more filled with happiness.

For more information, please visit: http://www.usa.siemens.com/healthcare

**Job Description:**

Develop and execute the Healthcare Sectors global interactive marketing initiatives including marketing automation and online demand generation.

Evaluate digital marketing tools, manage vendors and the acquisition and launch of digital marketing tools globally.

Develop, hire, and manage a team of digital marketing specialists to work with the countries and BUs to launch their own online campaigns.

Evaluate new and emerging digital marketing strategies to create a best in class digital interactive marketing organization.

Consult with stakeholders across BUs to integrate marketing automation into their existing and new marketing campaigns.

Manage the development of a comprehensive integration between web-based demand generation and lead capture and the internal CRM systems.

Own the global interactive marketing budget, bring in new projects and upgrades to existing platforms on time and on budget.

Manage global legal compliance with all applicable anti-SPAM and Privacy laws.

Plan and execute digital marketing campaigns including: email and e-newsletter communications, SMS communications, automated nurturing.

Leverage marketing automation tools to track marketing campaign ROI

Email list and database segmentation

Report key metrics of digital marketing campaigns

Email account maintenance, preference center maintenance

Launch digital marketing tools to stakeholders in new BUs across Healthcare Sector

Manage and run digital marketing pilots

Assist users and stakeholders with technical issues first-level technical support for email and marketing automation platforms

Skills / Qualifications:

Minimum of 3-5 years experience in email marketing; direct marketing; interactive marketing; direct experience with an email communications implementation technology platform or provider or marketing automation platform or provider, servicing email marketing campaigns

Knowledge of a variety of the email marketing concepts, practices, metrics, and procedures

Basic database knowledge

Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Basic HTML knowledge

Strong organization, multi-tasking and prioritization skills

Attention to detail with desire to work hard in a fast-paced, dynamic environment

Excellent oral and written communications skills

Analytical and numerically-focused, with attention to detail

Ability to work independently, while also functioning and contributing as part of a team

Experience with web analytics packages a plus

Knowledge of CRM applications a plus

Primary Responsibilities:

Develop and execute flawless and timely email marketing campaigns: one-time, recurring, triggered and dynamic-content driven.

Conduct digital marketing campaigns - from concept to execution; including set-up, targeting, data monitoring, scheduling, tracking, testing, QA, deployment, monitoring and reporting of return on investment

Create and edit HTML email coding.

Create and edit online forms

Understanding the technical platforms on which digital marketing campaigns are built, automated and executed; deliverability testing & monitoring, and results reporting.

Remain current on email best practices and knowledge of CAN-SPAM and other email-related guidelines and industry regulations.

Compile data from email database for analysis and reporting; and, convert into tables and charts using Excel and PowerPoint.

Identify possible process improvements and system enhancements to maximize efficiency and productivity.

Develop and maintain favorable relationships with customers and internal global stakeholders, ensuring their needs and goals are consistently met.

Understand the role of marketing automation and how it works in combination with and supports the other marketing and sales channels.

Perform weekly and monthly maintenance of email accounts.

Support other online initiatives as needed, such as SEO, SEM, web metrics and web content deployment.

Assist in development and maintenance of integration between marketing and CRM tools.

Evaluate new tools and best practices for digital marketing, including: plug-ins, cloud connections, apps etc


**Equal Employment Opportunity Statement**

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

**EEO is the Law**

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .

**Pay Transparency Non-Discrimination Provision**

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .


  • Engineering
  • Financial Services
  • Legal
  • Marketing
  • Healthcare

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Digital Marketing Specialist

Tarrytown, NY

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