1+ months

Digital Marketing Manager - Platform Strategy

Santa Clara, CA

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

Main Job Responsibilities:

Leads the strategic and day to day development of Abbott’s Vascular website, mobile properties and CRM programs in support of business goals.

Website/Mobile app production:

  • Leads the development of cross-division, cross-site website and mobile strategy and tactics to grow Abbott’s Vascular business
  • Identifies opportunities to expand website and mobile innovation and to effectively leverage existing capabilities across divisions
  • Monitors website and analytics to yield actionable insights to help shape strategy and direction
  • Leverage standardized templates within the CMS to shorten set up time and save cost for emails or landing pages
  • Support IT related business operational tasks e.g. domain management, DNS updates, SSL cert, recertification, email setup etc.
  • Review and propose updates for DOPs and Corporate policies to improve compliance on digital properties

    CRM Programs:

    • Develops and manages CRM programs with a focus on deepening engagement with key target audiences and improving the value of customer relationships
    • Manages the execution of short and long term objectives and tactical plans relating to website and CRM in close collaboration with Abbott corporate and cross division teams
    • Provide guidance and checklist on email best practice to enhance performance
    • Evaluate opportunities for CRM and recommend tactics to build customer database and increase engagements
    • Manage and optimize Marketo platform and processes to ensure operational best practices are followed
    • Evaluate, recommend and support system (e.g. Salesforce, CVENT) integration feasibility and benefits
    • Responsible for compliance with applicable Corporate and Divisional Policies and procedures.

      Minimum Qualifications:

      Bachelor's degree plus 8+ years of related work experience with a complete understanding of specified functional area, or an equivalent combination of education and work experience. Advanced degree preferred.   Minimum 5 years of work experience in web design / development and digital marketing. (Technical/Business Knowledge (Job Skills)): Proficient with web content management systems (CMS). Experience with building, managing and maintaining global corporate websites. Mobile app development / technologies / platforms knowledge.

      • Comprehensive knowledge and application business concepts, procedures and practices.
      • Uses in-depth knowledge of business unit functions and cross group dependencies/ relationships. Is recognized as an expert in work group.
      • Will perform this job in a quality system environment. Failure to adequately perform tasks can result in noncompliance with governmental regulations.
      • Able to successfully manage and prioritize multiple concurrent projects. Self-starter, capable of working independently. Ability to complete tasks and follow-up activities, consistently meets deadlines, and strive to exceed expectations with minimal supervision.
      • Works on complex problems where analysis of situations or data requires an in-depth evaluation of various factors. Exercises judgment within broadly defined practices and policies in selecting methods, techniques and evaluation criteria for obtaining results.
      • Has broad knowledge of various technical alternatives and their potential impact on the business.
      • Attention to detail; takes pride in work and aspires to maintain continual personal and professional growth.
      • Exceptional interpersonal skills, including teamwork, facilitation and negotiation.
      • Excellent written and verbal communication skills.
        Job Family: Marketing Support
        Division: AVD Vascular
        Travel: Yes, 15 % of the Time
        Medical Surveillance: Not Applicable
        Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)


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Digital Marketing Manager - Platform Strategy

Santa Clara, CA

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Santa Clara, CA

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