1+ months
2018-03-152018-04-27

Clinical Product Marketing Manager

Abbott
Santa Clara, CA

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

Overview:  The Global Core Coronary Upstream Marketing Manager is responsible for contributing to the on-going success and growth of the coronary $300 million guide wire and BDC business. This individual will be a key contributor to the three main pillars which includes: the technology portfolio, sales enablement and physician engagement. This manager will be accountable for global brand performance to continue AVGW market share leadership in this space.

Responsibilities Aligned to Key GW Strategic Pillars:

  • Technology Portfolio:
    • Develop and contribute to product launch marketing activities
    • Contribute to the development of new products, partnering with R&D
    • Lead cross-functional teams in the Integrated Marketing Business Process
      • Sales Enablement:  
        • Develop and disseminate product and clinical insights to the organization
        • Serve as the clinical and product expert in the field, at sales meetings and congresses
          • Physician Engagement:
            • Develop relationships with regional KOLs
            • Create and lead an influencer and advocacy physician network
            • Contribute to the fellowship and MD:MD education initiatives
            • Participate in small to mid-size training events
            • Oversee voice-of-customer (internal and external) in market research activities
              • General support of the Core Coronary team:
                • Active participant in the GW Task Force
                • Invoice submission and tracking
                • Other

                  Expectations/Requirements

                  • Travel up to 25%
                  • 7+ years product marketing experience
                  • Collaborative informal and formal communication and engagement of internal parties
                  • Project management including planning, budgeting and timely execution of deliverables
                  • Timeline management and accountability
                  • Daily/Weekly project plan updates and status reports
                  • Agency management
                  • Active and engaged member of the team
                  • Given priorities, projects may change and/or new responsibilities added
                    Job Family: Product Management
                    Division: AVD Vascular
                    Travel: Yes, 25 % of the Time
                    Medical Surveillance: Not Applicable
                    Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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Clinical Product Marketing Manager

Abbott
Santa Clara, CA

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Abbott
Santa Clara, CA
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