By Karon Thackston
You hear it all the time, "Your resume is a marketing tool." So why is it that no one ever asks a professional copywriter for advice when writing the most important ad of all time... the one that could land you an interview?
I'll tell you from experience, as a copywriter I've landed many an interview based on the successful resumes I've written. Now I'd like to show you the tricks of the advertising trade that make all the difference when promoting yourself. When writing copy, the first and most important rule is to know your target audience.
In order to meet a buyer's need for a product or service you must understand what they consider to be important. Before beginning to write, copywriters always create a list of the problems the product/service solves...